Archive for the 'Speaking' Category

Relevance and reward, 2

Posted in Speaking, Writing and blogging on November 11th, 2011

Has it really been that long since “Relevance and reward, 1“? Apparently so. How time flies…

Progress report 1: From Abbott Memorial Library to Woodbury Community Library, I’ve swept through Vermont–another state I’ve never visited but feel as though I know better than I did a few days ago. No large public libraries at all, not even one serving 40,000 or more…

Next up: Wisconsin, and that’s gonna take a while–381 libraries, more than any state I’ve done so far, and a warmup for the final two (if I do them), Pennsylvania’s 453 libraries and Texas’ 561.

As for the rest of the book: Done with the draft of Chapter 6, the penultimate chapter before the second geographical chunk and the four-month followup. Also getting much better title suggestions from ALA Editions.

The first part of this post was about my writing and where it makes sense to spend time and energy–the need for some relevance and possibly other rewards.

As part of that post, I noted that my speaking invitations have dried up, as have my print columns. It’s quite possible that there will be some speaking invitations in the future related to the books I’m doing now, particularly the micropublishing book. But otherwise, I think both of those areas require a different kind of whine:

Younger and more involved voices should be doing these things

Maybe that’s all I need to say. But, being Walt Crawford, I’ll drone on with an expansion.

If I get invited to speak on community micropublishing, or for that matter on public library use of social networks, it will be because of books–and not me-too books. Nobody’s done what I’ve done with micropublishing and library involvement. Nobody’s done as broad a study of actual public library use of social networks as I’m doing. In those areas, I have unique things to offer–at least for a while.

In other areas, not so much.

And, frankly, if a conference planning committee wants a speaker on most library-related topics where I could do a bang-up job, I’m fairly certain that there are real librarians actually working in the field (in libraries!) who are younger than I am, have spoken less often than I have, and would do a better job.

They’re the ones who should be speaking. The field needs to hear from a range of voices, including those who aren’t On The Speaking Tour, those who don’t seem to pop up at every conference. And the field needs to hear real experiences and arguments based on real library experience, not just theory and broad assumptions based on narrow evidence.

And, in general, to the extent that there are still columns in library-related magazines, they’re the ones who should be writing them. Ideally, for a few years–then stopping (or moving to a different outlet) and letting someone else take over.

Hi, Brian Mathews (with one t). Congratulations. You did good.

I love state and regional library conferences–with almost no exceptions, I’ve enjoyed speaking at them and attending them (I habitually went to the whole conference and as many programs and events as made sense). Ontario, Texas, Washington, North Carolina, Alaska, Kentucky, Florida, Wisconsin, Colorado, Connecticut, New England, Michigan, New York, Victoria (Australia), Minnesota, Ohio (ALAO), Maryland, British Columbia, Georgia (COMO), Arizona, Tennessee, Nevada–all great. (Well, Nevada was difficult, but that had everything to do with health and nothing to do with the conference.) Also a bunch of conferences at different levels…military, marine sciences, New York regional groups, AALL, Music Library Association (I’d say MLA but there are so many MLAs…), AMIGOS, Harvard College, University Circle, NCCIHE…and more.

And I’m not angling for invitations back to any of them or to the states I haven’t visited–unless they want to hear about these current projects. For pretty much all the topics I’ve addressed in the past, I believe they’re better off with other voices…more relevant voices, especially those who can use the professional rewards.

So, apparently, do they.

That’s a good thing.

Progress report 2: Cites & Insights is still dead in the water. It’s not formally on hiatus yet; it’s not actually gone. There may yet be a November/December issue. Or maybe not. And, based on reactions to date, it appears that it really doesn’t matter to much of anyone. Which may also be OK.

Not as wordy as last time, at least. Now, on to Abbotsford and a bunch of other Wisconsin libraries…

 

Strategic Future of Print Collections: My ALA Gig

Posted in ALA, Speaking on June 20th, 2010

Seems like I should promote the session at ALA during which I’m speaking, since (a) it’s my only speech during ALA (and I don’t really speak all that often at ALA), (b) it’s my only speech for 2010, unless something happens…

Here’s the official description from the (30MB!) online program, modified only for correctness:

Sunday, June 27, 2010, 10:30 a.m.-Noon:

Strategic Future of Print Collections in Research Libraries

ALCTS – PARS ACRL RBMS

Washington Convention Center -206

Tracks: Collection Management & Technical Services; Preservation

Use of print library collections is shifting from physical circulation to digital reformatting and screen delivery. Does this shift suggest a continuing role for physical collections or does their screen delivery inherently suggest print disposal? Recent technologies of print-on-demand will be evaluated from a preservation perspective, interdependence of similar physical and digital collections discussed, and preservation service reassignment and preservation advocacy for the continuing role of print in the context of its digital delivery will be explored.

Moderator: Gary Frost, University of Iowa, Conservator; Debra Nolan, LBI The Original Hardcover Bookbinders, Executive Director

Speakers: Walt Crawford, Library Leadership Network, Editorial Directorsemi-retired writer & editor; Shannon Zachary, University of Michigan, Preservation Librarian; [Not in that description: The third speaker, Doug Nishimura, Image Permanence Institute, Rochester Institute of Technology.]

Quick note

That’s the description. You should expect three roughly 15-minute talks and lots of time for Q&A. I’m the leadoff speaker, and promise not to lull you to sleep with Powerpoint bullet lists. My title is “Inclusionary Reading: Screen and Paper” and posits what’s now being called a “multiplatform reading future”–one in which books and booklength digital resources continue to be important, with some notes on why that might be. I’m defining “research library” very broadly.

The other two speakers are both experts. I anticipate lively talks that provide some real insights. I know there’s an absurd amount of competition Sunday 10:30-noon (as in every other prime program slots, since there are really only six or seven prime slots in the ever-shorter conference schedule); I think this one’s worth considering. (I would, wouldn’t I? But I didn’t design the program; I was asked to speak, and decided it would be an interesting topic.)

Culture clashes and conference etiquette

Posted in Speaking on June 19th, 2009

Here I am on ScienceBlogs, thanks to the loose definition of “science” that lets in “information science” and the even looser definition of “information science” that includes whatever it is I do.
And yesterday I found myself wondering whether I had any business being here–although the thought was more along the lines of “Holy cr*p! What’s going on here?” The situation had nothing to do with this blog–and a lot, I think, to do with culture clashes along the lines of that half-century-old notion of the Two Cultures.

The trigger

The trigger was a cluster of conversations taking place on FriendFeed and in blogs, some of them on this platform. It had to do with the propriety of liveblogging talks during a conference, talks not explicitly labeled as secret or closed. And after reading some of the conversations, I realized that, for all my decades as a systems analyst/programmer, I’m on the “humanities side” of this particular gulf.

The odd thing is that I’m not a big fan of liveblogging as a technique, for a couple of reasons:

  • As explored at length in “Speaking and attention: It all depends,” as a speaker, I used to have trouble with the idea of inattention–that, between backchannels, liveblogging, twittering, etc., the people in the audience weren’t really there fully.
  • Also as a speaker, I felt–and feel–that liveblogging and twittering tend to force speeches into a bullet-point mode: If a speaker wishes to build to a point using narrative means (“tell a story”), these bits-and-pieces techniques will work against effectiveness.
  • As a writer who frequently comments on what others have said, I encountered the dark side of liveblogging and conference reporting in general: Namely, what happens if you disagree with anything that’s reported. (If you’re high-fiving and saying “Wow, so-and-so made a great point,” all is well.) To wit, and particularly if the speaker is in one of the charmed circles, you get hit with some combination of “They never said that,” “You’re taking it out of context” and “That wasn’t what they meant at all.” (“Hit with” is the appropriate phrase.) After a couple of incidents, I came to a decision: I’d treat all conference reports, but specifically liveblogs and twitter streams, as fictional–I might note them, but would never, ever comment on them or believe they necessarily had anything to do with what was actually said (or meant).

But that’s a far cry from saying that liveblogging is either inappropriate or borderline unethical. I might say “I wish you’d listen for five minutes before you start tapping away–and by the way, feel free to leave if I’m not getting through to you,” but I would never say people were wrong to liveblog (or engage in backchannel chatter, which may or may not have anything to do with the actual speech).

The gulf?

The more I followed this particular controversy, the more I realized that “conference” in my context meant something very different than “conference” in the science context, at least as these scientists were using it.
Maybe–maybe–conferences-as-in-science, or at least some of them, can reasonably assume that, although anyone who registers can listen to a speech and, presumably, take notes on it and circulate those notes to friends & colleagues, that doesn’t make the contents of the speech public–that it’s reasonable to tell not only professional journalists but everyone that they shouldn’t reveal what was going on while it’s going on. (Maybe all such conferences should be held in Las Vegas, given the town’s advertising motto.)
But conferences-as-in-librarianship, at least all the ones I’ve ever attended, have had no such assumptions. On the other hand, very few speeches at those conferences involve stunning new discoveries backed by methodologically-sound research and even fewer involve any danger of being “scooped” or losing huge research grants because early information gets out too soon. As for the latter, so far I’ve encountered…well, none. People speak because they want to inform, to share ideas and winning strategies, to advocate, or because they’re On the Circuit and were invited to give Speech X to a new audience. (There are other motives, I’m sure, but sharing and informing are certainly the dominant ones.) People want what they say to reach a wider audience. Some speakers must love liveblogging, particularly those whose speeches lend themselves to the process.
Can we communicate across this gulf? Is it a real gulf, or is it edge cases? People like John D. and Christina P. convince me that the answer to the first question is yes, at least for some of us. The second one? Who knows?

Inconclusion

I don’t have a conclusion. There are culture clashes of sorts even within librarianship, to be sure, but most of the time I also see a shared culture, at least among the types of librarians most likely to be involved in the American Library Association. On the other hand, I just wrote (and then deleted) a whole set of internal “culture clashes,” many of them from (some) librarians within one specialty who (always wrongly) either treat other types of libraries/librarians as inferior or assume that all libraries are like their own specialty. And I’m fairly certain that there are many culture clashes within science, even if you leave out the social sciences.
I’ll keep trying to communicate.
Oh, and before you ask, I do at least vaguely understand entropy and the second law of thermodynamics–but thinking about or remembering that law is no more relevant to my everyday life or writing than any Shakespeare play is relevant to the everyday life of a nuclear physicist. On the other hand, when someone proposes a system that operates with 100% efficiency, a vague awareness of the second law does trigger my BS-meter…


A footnote and digression: If you want to get one of us wifty humanities types to pick up on the second law, for Gaia’s sake stay away from the Wikipedia entry! This site, though, ain’t bad: “If the first law of thermodynamics says you can’t win, then the second law of thermodynamics says you can’t even break even.” Followed by much more detail, to be sure.

OLA, once over (very) lightly

Posted in Libraries, Speaking on February 2nd, 2009

This isn’t a proper post-conference summary. Between congestion and the results of two back-to-back conferences in cold & colder climates, together with a travel day that was even longer than expected, I’m still not fully up to speed…but thought a few notes might be in order.

Overall

The OLA SuperConference was a pleasure, with thousands of librarians of all types attending an astonishing variety of programs. I didn’t attend quite as many as originally intended (running tired throughout, so I tried to save whatever energy I had for the two sessions I was doing), and there was a real collision of programs I’d have liked to see on Friday afternoon when I was doing one. Still, a really good conference. I’d certainly return under the right circumstances.

My sessions

Shiny toys or useful tools?–my presentation on blogs and wikis, mostly blogs–was well-attended. They had to bring in more chairs. I’d guess there were at least 80 people there, and only a few left during the session. Unfortunately, I forgot to preface my talk with my general approval of the Law of 2 Feet: “If this isn’t what you expected or you’re not getting much from it, feel free to leave–I won’t be offended.” I was told later that OLA people tend to obey the Law of 2 Feet in any case.

As it was, the session was about half advice on setting up and using blogs and wikis and about half status updates on library blogs and liblogs, based on my books and a late December 2008 set of snapshots. I suspect the talk would have been even better if more of it was “how to do it well and what to avoid” with a few facts thrown in for balance.

A longer version of the talk, in article format, will be part of the February 2009 C&I, maybe out in a week, maybe longer, depending on how long it takes to regain some energy…

Top technology trends–where I was one of three panelists, along with a public librarian and a school librarian–was very well attended (it’s a spotlight session). Probably 250-300 people. My “trends” (not specific technologies, but issues) have already appeared on PLN and will also be part of a big Trends article in the February 2009 C&I. The others had excellent presentations. (Apparently, Meredith Farkas also spent less time on specific toys and more on overall aspects and policy issues.) I thought it went very well, but I’m the wrong one to judge.

Other sessions, once over lightly

My notes are sketchy and I think you’ll find most of these presentations online. I thought John Dupuis was interesting and enlightening on the use of Web2.0 tools in the science community. A session on using technology to see how users navigate online interfaces compared and contrasted in-person observation and remote computer-based observation; an interesting session, but not without problems. I wondered about the observer effect, and I really wondered about a remote observation technique that requires participants to download software that includes a keylogger! It felt as though the session was mostly about testing techniques, not about the things being tested, and maybe that’s OK. A “debate” on whether reference needed librarians had a slight misdescription in the program–it was really about whether reference desks needed professional librarians, a very different question.

Beyond the sessions

I noticed a couple of things about the conference:

  • The receptions–and there were quite a few of them–had full bars, not just wine and beer. Maybe I don’t get invited to the right receptions at ALA, but that struck me as different.
  • Some of the Canadian speakers used “North America” or “North American libraries” as shorthand for “United States and Canada,” omitting another N.A. country with roughly three times Canada’s population. But then, those of us in the 50 states frequently use “America” as shorthand for the U.S., so this is not a criticism.
  • I don’t think there’s much to say about famed Canadian politeness. Let’s face it, library conferences tend to be fairly polite gatherings in any case…
  • It was a VERY packed conference, with sessions starting at 8 a.m. and running well past 5 p.m., and with as many as 31 or 32 simultaneous programs (rarely fewer than 28 except for plenaries). Talking to some presenters who only had 15 or 20 attendees, they seemed to feel this was par for the course for specialized presentations. (The program does have “Level II” and “Level III” notes on presentations that assume some prior knowledge.)
  • The Intercontinental Hotel is joined to the conference center and a real boon for thin-blooded folks like me, unwilling to venture out into sub-zero weather (Centigrade, that is) more often than necessary. The room was fine–but the hotel’s only restaurant was remarkably expensive for dinner (more expensive than the first-rate Frank at the Art Gallery, for example), and with one astonishing characteristic: No Ontario Chardonnays (only one Ontario white wine, a fairly obscure varietal), despite ambitious wine prices. Ontario produces a lot of wine and a lot of excellent wine; the reasonably-priced Lone Star Cafe across the street featured Ontario wines (including Chardonnay), as did the reasonably-priced Loose Moose Tap & Grill (also nearby), as did the reasonably-priced C’est What?, as did…well, almost everybody (certainly including Molson’s at the airport). (Frank offered nothing but Ontario wines, as far as I could see, including some relatively rare ones.) I think Intercontinental should get its act together. (I’m also getting sick of all the business hotels that Proudly Brew Starbuck’s, but I’m probably in a minority there.)
  • Three cheers to the Airport Express drivers. The Wednesday driver took his time, so that we arrived a few minutes later but all in one piece (Wednesday conditions were pretty miserable). The Saturday driver was interesting, amusing, making the drive to the airport almost a mini-tour. And the price was right, for carriage in big comfortable buses with good reclining seats and shapable headrests,  lavatory and wifi (not that I took advantage of either). I almost never tip airport shuttle drivers. I made exceptions in both these cases, admittedly with those boring U.S. bills instead of sound Canadian coin.

That may be it for a conference post. When C&I is ready, I’ll add pointers to the appropriate articles (or copies of the articles) to the OLA site. Now to photocopy and mail in expenses…


I’m hiding this here under the fold because I’m not sure what to do about it. It’s been suggested, by a couple of people, that I put together a program on effective publishing via Lulu and CreateSpace, as a way for libraries to do short-run books for their own purposes and to encourage community publication. If I did this, I’d work up a Word2007 6×9 book template that uses standard Vista typefaces, with sample text to show how it works.

I’m not sure it’s worth the effort (and I’m sure I wouldn’t be ready to do more than a handful of these presentations). Comments?

Shiny toys, current tools, tech trends

Posted in Speaking on January 27th, 2009

Hmm. I suppose it wouldn’t hurt to promote the two sessions I’ll be part of during OLA SuperConference, for Canadian readers I may have who’ll be there…

Shiny Toys or Useful Tools?

Friday, January 30, 3:45 p.m.
Session 1320

Blogs and wikis aren’t shiny new toys for libraries and librarians any more.  They’ve moved from toys to tools.  As with most tools, they’re not magic, they’re not right for everything or everybody, but they can be powerfully effective in many situations.  This talk will include a very brief introduction to the tools, some notes on when one or the other might make more sense and some cautionary  notes.  Then we’ll look at how they’re working our for libraries and librarians — some examples, but also the results of some informal study of library-related wikis and the largest studies of library blogs and blogs by library people.

Best guess at this point: That very brief introduction will take about two minutes, if that, and I’ll spend almost no time talking about wikis–there are articles at PLN on blogs, wikis and when to use which that are better than anything I’d say on the spur of the moment. I’ll devote some attention to updates on currency (and visibility) for library blogs and liblogs, based on a snapshot study done December 16-17. There are graphs–but since I travel without notebook, the graphs will appear in an article related to the talk, which will appear in the February 2009 Cites & Insights (when it appears). Lots of time for discussion.

Top Technology Trends–Balanced Libraries: Books, Bytes and Web 2.0

Saturday, January 31, 9:05 a.m.
Session #1700

What technologies and trends should you be watching? What’s the next big idea for libraries as we begin 2009? Join the experts as they discuss technologies to be aware of now and beyond. They will touch on planning, people and participation. Always one of Super Conference’s most anticipated sessions.

“The experts” in this case are Paul Takala of Hamilton PL, Anita Brooks-Kirkland of Waterloo Region DSB, and me. I’ve never met the others. We each get 20 minutes. Those of you who use PLN may already know my current “top half-dozen trends,” although the order of them has already changed slightly…and, of course, I’ll be making notes right up to the start of the session (and beyond!). Should be fun.

Otherwise…

I’ll be at nearly all of the conference, although I may head out before Saturday’s luncheon so I have plenty of time to get to the airport and have a substantial late lunch/early dinner before the long journey home. My tentative schedule’s still here. Known changes:

  • I plan to attend John Dupuis’ session on Thursday morning.
  • I’d guess attendance at any plenary session is at most half-likely.
  • I do have dinner plans Thursday after the early reception, but no other social plans beyond the receptions noted. (I’m an early bird, which also means I’m not a night owl… And I’m guessing I won’t have a workable cell phone in Toronto.)
  • Otherwise, pretty much as it says.

This all, to be sure, assumes that the path of the big storm stays as currently anticipated. (I do have a nonstop flight from SFO to Toronto, to be sure.)

OLA and ALA

Posted in ALA, C&I Books, Speaking on January 4th, 2009

Speaking (twice) at OLA

A note for my (dozens? scores? more than one?) of Canadian readers:

I’ll be at the OLA SuperConference in Toronto this year. Attending pretty much the whole thing (arriving Wednesday afternoon, leaving Saturday early afternoon). Speaking twice:

  • Friday, 3:45-5:20 p.m. Session 1320, Shiny Toys or Useful Tools? (About liblogs and library blogs, with a few sidenotes about wikis. Some stuff from the books, some new checkpoints. Some of this may appear in the next-but-one issue of Cites & Insights.) Yes, I know there are, what, 28 other sessions at the same time–and, who knows, maybe I’d rather listen to John Dupuis (who’s on opposite me). [Dupuis' session has been moved.] But anyway…
  • Saturday, 9:05-10:20 a.m., OLITA Spotlight Session, Top Tech Trends. One of three panelists. I’ve never met the other two panelists, but will assume they’re better trendspotters than I am. I’ll be working on possibilities (and maybe attending Midwinter’s LITA Top Tech Trends session to take notes…)

And attending some unknown number of sessions and social events, formal and otherwise. Right now, I have seven sessions and four social events marked as possibilities… It’s my first time at OLA, and I’m very much looking forward to it. And hope the weather and airports work out.

But I’ve also done something a little out of the ordinary, at least for me: Mounted a temporary page here, containing my current tentative schedules for both OLA SuperConference and the 2009 ALA Midwinter Meeting, which I’ll be leaving unusually early (because of OLA, but also because Frontier cancelled their mid-afternoon Denver-San Jose flight, and I wasn’t about to get back home at midnight…)

For OLA and ALA Midwinter both…

The curious among you will see that the ALA schedule is pretty skeletal, other than Saturday. It’s busier than my usual ALA “must do” schedule, to be sure, because I agreed to chair the LITA Publications Committee (and have since realized that I really have done more than my share of this LITA governance stuff, and am feeling to old for it…)

I’m sure some mandatory items will be added to that schedule, which I’ll attempt to keep up to date until shortly before the conference(s). (I’ll delete it post-OLA.)

Meanwhile, if you’d like to get together, feel free to send me email or leave a comment. No guarantees, I’m not a nightowl and not on an unlimited budget, but I’m certainly open to possibilities. (For all I know, a flood of invitations to vendor receptions may be on its way–but since that’s never happened in the past 33 years of attending ALA and Midwinter, I’m not holding my breath.)

If you missed the link above, here it is again–or just look over in the righthand margin, where it says “Midwinter 2009 and OLA 2009 schedules”

Three unrelated things

Posted in ALA, Libraries, Speaking, Technology and software on July 8th, 2008

Look, it’s July, we’re in another un-air-conditioned heat wave (with fire-related smog to boot), and my non-work energy–what’s left of it–is going to:

  • Watching, visiting and otherwise coping with our new kitten (adopted two days before I left for Anaheim), who when we let him out for play seems to be terrorizing our six-year-old cat. The kitten’s named “Oz” (he comes and sits on the piano bench when my wife plays “Somewhere Over the Rainbow”–and we are Buffyverse people, for that matter). He can be a handful…
  • Writing some good stuff for Cites & Insights – yes, I did get back some inspiration, and I’m working on it. (After I post this, I’ll start fleshing out an essay I outlined on Sunday).
  • Working on the Big Project I’m semi-committed to. (If there’s any organization that would love to see a longitudinal followup to my two library blogs books, let me know: Without sponsorship, I don’t see expending the time and energy on that Big Project, even though the results might be worthwhile.)
  • Not melting.

Still, I couldn’t help but notice three things that deserve brief comment. You can think of this as a very early Friday post, if you like…

  • On one of the lists I follow, I’m seeing another case of someone from one fringe of librarianship dissing a big sector of the field as outdated and largely irrelevant–and revealing their ignorance of what’s actually happening in the sector. This is always such fun to watch and such a service to the field: Let’s tear down everyone else!
  • Tim Spalding–who’s already told libraries what books you should be and apparently aren’t buying–now wants an open source replacement for Dewey Decimal. He’s not offering any money–but he set up a LibraryThing group where, if you register or LT happens not to be heavily loaded, you can see the discussion. It certainly strikes me that coming up with a way for public libraries to relabel and reshelve all their books, using entirely volunteer labor, is a noteworthy initiative! (I was going to suggest the Proper! Coordinator! for this effort, one who can bring to it a sufficient level of excitement, neologisms, exclamation points, innovative punctuation, and Using Title Capitalization! Whenever Possible…but never mind. I’m in enough trouble with Tim anyway.) [A digression: If you asked 1,000 public library catalog users about sentence vs. title capitalization in OPAC title displays, I wonder whether even 1% would care--or even notice? And yes, I find sentence capitalization for titles odd-looking as well, although not as odd-looking as transcribing the actual title, so commonly in ALL CAPS.]
  • I’m hearing some commentary about vendors being overrepresented among speakers at ALA–and I’d guess you could say the same about other library conferences. I think there’s some justification to the comments… But this is a complicated area…and one probably deserving a considerably longer and deeper discussion. And this whole area gets tricky, thanks in part to the first really difficult issue: Who’s a vendor? For example: Am I? Was I a year ago? Was I two years ago? What about consultants? What about authors?

I’m staying out of the first discussion for now. I’m certainly staying out of the second one. As for the third…there’s a lot of me that wants to write something substantial here, and there’s a lot of me that wants to stay away from that one as well.

Now, back to “serious” writing (well, after an excursion to a certain Meebo room…)

Get the Word Out: an ALA program you might consider

Posted in ALA, Libraries, Speaking on June 17th, 2008

The name: “Get the Word Out: How to Do It; Marketing for Small and Rural Libraries”

The time and place: Sunday, June 29, 2008, 1:30-3:30 p.m., Hilton, Pacific Ballroom B (but check the final schedule)

The sponsor: Public Library Association (PLA) Library Development Cluster (LDC)

The description:

No matter how small your library, effective marketing is the key to success. Hear how small libraries across the country are leveraging simple marketing techniques to make their libraries vital to their communities. Marketing basics and practical tips for developing a strategy, executing that strategy, and measuring effectiveness will be provided.

I’m speaking (based on the articles on “The Storied Library” I wrote last year for WebJunction), but there are also four experts on the program: Diana Bitting (PALINET), Edward James Elsner (Delton District Library), Beth Nicholson (Clarksburg-Harrison PL) and Annette Wetteland (State Library of iowa). I expect to learn something…

For reasons that escape me, the preliminary program (and, thus, Library Journal’s set of program picks) describes me as “Creator, Author, Publisher, OCLC.” I don’t know where “creator” came from, and I haven’t worked for OCLC since September 2007–but I’m certainly a publisher (Cites & Insights) and author. I should note that that odd word gave John Berry a chance for a shot. Quoting from “Shifting with the Paradigm,” Berry’s set of program choices:

[The speakers] will preach that effective marketing is the key to success and to your library’s future. They promise marketing basics and practical tips. When the “creator” preaches, who dares not to listen?

I certainly don’t plan to do any preaching and I don’t call myself the creator, but that’s OK. It should be a good program, and I expect to be the least interesting and informative speaker there–but I’ll do my best..

Cites on a Plane 2: This Time It’s For Keeps

Posted in ALA, Cites & Insights, Libraries, Speaking on May 29th, 2007

In plenty of time for ALA Annual–but also for those of you not going to DC in a few weeks, Cites on a Plane 2: This Time It’s for Keeps is now available for downloading.

This 44-page issue is Cites & Insights 7:7, Mid-June 2007. (The seventh issue of the seventh volume: A lucky issue?)

Like COAP, COAP2 is much larger than a regular issue and is largely composed of old material.

Unlike COAP, COAP2:

  • Includes a fair amount of new material, something like 35-40% of the issue.
  • Will stick around permanently (or as permanently as C&I itself)
  • Has a single theme!

Indeed, it’s a “conference issue”–all about Conferences & Speaking.

After a brief introduction, the issue includes four sections:

  • Coping with Conferences
  • State Conferences and Others
  • The Speaking Life
  • Conference-Speaker Arrangements

There is an HTML version available from the home page–but please do not print out the HTML version in full, as it will use a lot more paper (58 pages as compared to 44 pages for the PDF, in an informal FireFox print-preview test).

If you’re going to Kennewick…

Posted in Speaking on April 17th, 2007

What I didn’t say in yesterday’s odd post:

If you’re going to the Washington Library Association conference, I’ll be there for the whole thing, and I’d love to chat. I’m shy (true), but definitely not formidable. And if I look distracted, just say “Hi Walt,” and I’ll pay attention.

[I know I'll be at the reception tomorrow night, at the 9:45 p.m. session after the reception, and of course at Thursday morning's breakfast. Beyond that, it's a little fuzzy, but I'm there until Saturday morning.]

Moderation in all things

Posted in Speaking, Travel, Writing and blogging on April 16th, 2007

Well, for a few days at least.

My big speaking cavalcade for 2007 begins Wednesday: That is, one (shared) keynote, at the Washington Library Association in Kennewick, WA, on Thursday, April 19. The cavalcade proceeds from there to…well, that’s it, actually.

As usual (when feasible), I’m going to the whole conference. As always, I’m traveling without technology. OK, I might take along my cheapo portable CD player, or I might not, but that’s as far as it goes: No cell phone, no notebook computer, no PDA, no pager, no Blackberry.

I wouldn’t even bother to mention that I won’t be blogging for four days: That’s pretty much par for the course on this sketchy site. But I’m blessed with a fair number of comments–high by liblog standards, if low by “A-list” or political-blog standards.

Unfortunately, a couple of spamments have been sneaking through Spam Karma 2 and WordPress’ native methodologies. Nothing terribly serious or obscene (cross fingers), and I delete them as soon as I spot them, but I’d rather not have them stick around for several days.

So, assuming that the change works (the interactions between Spam Karma 2 and WordPress’ moderating systems are a little mysterious), I’m turning on moderation for all comments tomorrow afternoon (April 17) and will leave it on until I return and have a chance to catch up (probably Sunday, April 22; possibly Monday, April 23).

Feel free to comment on posts (including any of the 16 stub posts for Balanced Libraries) but don’t be surprised when your post doesn’t show up until I get back.

Sorry about that. Of course, it’s equally possible that nobody would add any comments between Tuesday evening and Sunday, in which case this is a waste of typing. Fortunately, I’m a fast typist.

C&I 7:2 available

Posted in Cites & Insights, Libraries, Speaking on January 24th, 2007

Cites & Insights: Crawford at Large volume 7, issue 2 (February 2007) is now available for downloading.

The 22-page issue (PDF as always, but each section is also available as an HTML separate from the C&I home page) includes:

  • Bibs & Blather – Cites on a Plane and other oddities
  • Perspective: Predictions and Scorecards – Back to a roundup of some other people’s forecasts and outcomes, after missing a year
  • Perspective: Conference Speaking: I Have A Little List – Conference speaking arrangements have become a bit more transparent, and it’s time for a Lobachevskian job on the Gordon/Salo/West works.
  • Finding a Balance: The Balanced Librarian – Discussing a prerequisite for balanced libraries.
  • Following Up and Feedback – three items.

The power of the [e]press

Posted in ALA, Cites & Insights, Media, Speaking on January 18th, 2007

All links are good (I guess). Some links are better than others.

I picked up on that last May 3, when Library Link of the Day pointed to a 13-year-old speech on my personal website. For January-April 2006, that site averaged about 150 sessions per day, and the talk had been accessed 104 times during those four months–quite a bit, considering how old it was and how obscurely it was linked.

On May 3, there were 1,388 sessions. On May 4, there were 276. Then it went back down to roughly 150 a day. During May 2006, that speech was accessed 1,966 times. (From June 2006 through yesterday, it was accessed another 711 times–but that’s over 7.5 months.)

So let’s come forward to, oh, last week, when I posted Cites on a Plane as a goof of sorts, and gave the non-issue the same casual publicity I give regular Cites & Insights issues: A Topica post, a post on two blogs (this one and the special C&I Update blog), and the same post in my vestigial LISNews journal. Forwarding the Topica post the next day to three lists and a couple of people.

I’d figured that maybe 50 to 100 people would find the goof amusing enough to download. C&I averages about 200 sessions a day–issue readership grows over time–with predictable spikes on the two days in which a new issue is publicized. That was the case this time, and although the spikes were a little lower, I was surprised by their size: 564 sessions on January 11, 347 on January 12. Through January 16, COAP had been downloaded 518 times–a lot more than I’d ever expected.

Then came AL Direct. Yesterday’s issue had a little mention of COAP.

There were 854 C&I sessions yesterday. Eight hundred and fiftyfour. A handful of those came before 5 p.m., which is about when people got AL Direct. 262 were between 5 and 6 p.m. 117 between 6 and 7, trailing off from there.

COAP was downloaded 582 times yesterday. The running total is now 1,100–just about what a typical issue of C&I gets over the first week or so. But in this case, it’s pretty clear that most of those downloads can be traced directly to AL Direct.

I’ll update this post next Wednesday, the day after I kill the goof. I’m guessing that today will see a few hundred additional downloads and that it will trail very rapidly after that.

Final download figure: 2,082…nearly three-quarters of which came after the AL Direct item.

And, as I said in email to George Eberhart, I’ll think carefully about what I want to do with C&I for Annual 2007 and Midwinter 2008!

[This is probably the last post before Midwinter, although who knows?]

Updated January 23, 2007: Hyperlink removed, since COAP no longer exists. My guess above was a little off (depending on how you define “a few hundred”), but I’ll add the final figure tomorrow–and it will be in “Bibs & Blather” in the February 2007 Cites & Insights. [Final: 2,082, as noted above--so "a few hundred" equates to 982.]

Win:win situations, infinite possibilities, and lemonade

Posted in Libraries, Speaking, Writing and blogging on January 12th, 2007

I’m trying to avoid uncritical me-tooism (and I’m really trying to stick to my resolve to “Take the high road”), but I do feel the need to link to very recent posts from two libloggers who I respect, frequently disagree with, and have never felt any desire to steamroll or slag. They’re semi-related posts.

Dorothea Salo talks about ‘Infinite Success’ here. I’ll particularly call attention to this paragraph (following some discussion of people who seem to feel the need to be King or Queen of the Hill, which of course means that others have to be less successful):

But what if success is—at least potentially—infinite? The entire equation changes. You have to decide which flavors of the limitless abundance you care for, and you have to sort out for yourself how much is enough. At that point, you can happily and without the least whisper of personal loss lend a hand to others who are doing the same.

While admitting that the “C” in “Walter C. Crawford” (the only time I’m likely to use my driver’s license/passport name in this blog!) does not stand for “Consistency,” I certainly agree with and try to live by this as a general rule. And I will claim that I’ve done my part to “lend a hand” at least by quoting and pointing out newish voices who have interesting things to say–even when I’m disagreeing with them. I do that mostly in Cites & Insights, to be sure, but I try to do it elsewhere as well.

It feels good. It particularly feels good when a “discovery” turns out to be a gem. And since I’ve probably had more than my share of traditional high-profile gigs (particularly for a pseudo-librarian in the library field), I’m only too happy to see (real example) Meredith F. getting a column in a magazine that dumped my own column [there's absolutely no connection], (not real example as far as I know) Joshua Neff or Steve Lawson or Sarah Houghton-Jan or Sandra Stewart or… getting a keynote at an association I’d love to speak to, or, well, you name it.

Caveat: I do not claim that I’ve ever had any role to play in making any of those named more visible or getting such gigs–well, with one exception, where I submitted a list of three outstanding people in the field for a possible keynote. They all happened to be women, the first one on the list accepted, and I couldn’t be happier about it.

I’ve never been a formal mentor and probably never will be: The whole contract and formal agreement thing doesn’t work for me. I don’t believe I’ve ever been a formal “mentee.” But I’ve certainly been on both sides of informal help.

The first I-believe-publishable study that I ever did was, at the time, taken over by the head of the department as something that had to appear under that person’s name; it never reached the light of day. The second possibly-publishable piece that I did was while working for Sue (Susan K.) Martin (Ph.D.) in the UC Berkeley Library Systems Office; she nudged me to make it happen and suggested the place for it, and Sue would never, ever try to claim credit for someone else’s work. It did appear; it’s one of very few peer-reviewed articles I’ve ever done, and I believe the only post-college publication bearing the fuller form of my name. At other key stages, I’ve been nudged by people to take a chance on some activity–sometimes by people who could easily have done it themselves.

With web publishing, outlets for professional activity really are effectively “infinite.” Even without it, though, we benefit from a broader range of voices and ideas. I’ve probably seen 50 articles and 5 books in the last decade where I have two reactions: “I could have done a great job on that” and “Didn’t they do a great job on that!” When the author is a relative unknown, the second reaction is particularly pleasant. (OK, once in a while there’s a “They did an awful job on that,” and sometimes I’ll try to do a better one. Because I’m inconsistent, human, occasionally mean-spirited and all that I might even take a public swipe–ideally but not always at what they did, not at who they are.)

The second post, also from yesterday, is Charitable Reading by Meredith Farkas. She quotes (with permission) email from Joshua “Goblin” Neff, which I’m in turn going to quote as fair use:

Having spent years on web forums where people got in the pissiest, snarkiest arguments I’ve ever seen (and sometimes been a part of), I’ve picked up on one thing that I think is crucial for any kind of internet discussion: charitable reading. Read what I’ve written assuming that I mean the best possible thing, not the worst.

This is great advice. It’s also damnably difficult at times–particularly when you’re being fisked or, shall we say it, uncharitably read. Or slagged. I make no claims at all to sainthood on this account. I will cheerfully read a post or comment within the context of the writer’s past posts and comments, and for that matter their print publishing record and, if I know them, their persona. Such reading-within-context is sometimes less charitable than Neff’s optimal (but hardly inevitable) suggestion.

But it doesn’t hurt to try. Farkas’ discussion is excellent. I’ll quote one more paragraph (this one by Meredith Farkas, not a requote from Joshua Neff):

How would you like to see people? We have a choice in the way we view and react to things. I don’t think we should constantly worry about being polite and agreeing with what everyone else says by any stretch of the imagination. What’s so great about the blogosphere is the dialogue; not a monologue. But when has someone changed their mind after being attacked? Who has said “well, now that you’ve jumped down my throat, I really see your point and agree”? They may feel intimidated (especially if the blogger is a major A-lister or a well-known librarian) and raise the white flag, but chances are, you won’t change their mind. What will change their mind is a persuasive argument… a smart criticism. Jumping down someone’s throat has little benefit other than to let you vent your spleen. Is it really worth it?

And I’ll try to remember to reread this post from time to time. Maybe I’ll even use it as the springboard for a Bibs & Blather. (I’m already using some related material for a chapter in the probably-gonna-be-a-book I’m working on…)

[A total non sequitur here, gleaned from the comments on MF's post: I somehow missed this April 1 item, one of the most cleverly/fiendishly planned ones I've seen. Of course, it did create another dozen ghosts in the blogosphere, but what's a few more out of perhaps 100 million + ghost blogs?]

So there we are. For those who haven’t followed various threads, I should point out that Dorothea, Joshua, Meredith and I hardly form a mutual admiration society or echo chamber. I believe that all three of them have disagreed with things I’ve written publicly and forcefully, and I’m pretty sure I’ve done the same for all three of them. If I haven’t yet, I imagine the time will come. The Venn diagram with our four sets of professional interests and beliefs would show some overlap, to be sure, but not all that much [what is it with me and Venn diagrams lately?]. But I think I’ve been consistent in respecting the three people involved as thoughtful, literate, interesting, innovative forces within the field. If I’ve ever attacked one of them as opposed to disagreeing with what they’ve said, I apologize.

So there it is: A Friday lunchtime post that isn’t a quiz or a meme or a movie review.

Two more things:

  1. Lemonade? Well, life among libloggers has been tossing up enough lemons around lately…and if you don’t know the old saying, you can probably look it up. (My wife and I give away dozens of Meyer lemons almost every week during the season, and we’re hoping the current weather doesn’t end this year’s crop–and I’d guess Meyer lemons would make lemonade requiring very little sugar. Yes, they’re pesticide-free. No, they’re not for mailing; sorry.)
  2. A note to MFFX–Meredith Farkas’ Friend X: Come on in. Most of the time, the water’s fine.

Boutique hotel in Manhattan: Run away!

Posted in Speaking, Travel on December 3rd, 2006

That’s not fair, of course: There are doubtless wonderful hotels in Manhattan that carry the “boutique” label. But I thought a quick post might not be out of order after returning from a quick speaking trip.

I’m not naming the organization I was speaking to, because they’re not really to blame for the hotel problem and absolutely not to blame for the other problem (see below). They offered three possible hotels that were reasonably priced and not too far away from the conference venue and suggested reserving very early. I failed to reserve very early, and the other two hotels were unavailable.

First, the other situation: Be wary of SuperShuttle in Manhattan. I use it in other cities, almost always with very good success. This time, with a prepaid voucher (thanks to Orbitz’ recommendation), I arrived at the pickup point at 4:35 p.m. (SuperShuttle doesn’t actually have airport stations, at least not in JFK Terminal 9). I arrived at my hotel at…7:25 p.m. Yes, part of that was Manhattan’s grotesque rush hour; a lot more, though, was loading up the van with people going to six different places–and, as I didn’t realize until my return to the airport, almost perversely bad choices as to routing. (Going by the same buildings in the same direction two or three times didn’t give me a lot of confidence either.) When I asked at the hotel how early I should book a SuperShuttle return on Saturday (I had a prepaid voucher for that as well), in order to be sure of reaching the airport by 7. a.m., they said “4 a.m.–if they show up.” I booked a sedan, which took 25 minutes to get to JFK from the hotel. Sure, it was $50 instead of $17–but my time’s worth something.

Now, as to the hotel (and I use the term loosely): That one I will name–the Union Square Inn.

Here’s the description on their website:

Welcome to Union Square Inn, the finest affordable boutique hotel in Manhattan, New York City. Great rates, great location and great service make us the best New York boutique hotel choice.

Not merely a boutique hotel, but the “finest” and “best” New York boutique hotel!

I suppose “European-style” and “cozy” elsewhere on the site might be warning signs. Despite the claim of rooms as low as $99, the rate wasn’t that wonderful: $357 for two nights (including tax), for a room with one double bed. The rest of the site talks about first-class amenities, “modern, comfortable rooms” with private bathrooms, and even has a menu for their hip Cafe Samantha.

Here’s the reality. Cafe Samantha doesn’t exist–well, the teeny-tiny space does, but it’s only used for a “continental breakfast” (apparently coffee and one variety of sweet roll, maybe two). Maybe the Cafe did exist as a breakfast-lunch place at some point, but it doesn’t now. No big deal. There was a decent 24-hour restaurant two blocks away.
My room was on the fifth floor. There is no elevator. Not a broken elevator–no elevator. Funny how the website doesn’t mention anything that might suggest that. (Maybe “European-style”?) The room was large enough for the double bed, two nightstands, a dresser, and a chair–”cozy” is probably the right term. Modern? Well, the paint was in good shape and there were electric lights.

No closet. Only a short hanging rod (half of it over one of the bedside lamps). Yes, there was a bathroom–but if I’d been two inches taller, it would have been very difficult to use the toilet without banging my knees on the opposite wall.

As for first-class amenities–those did not include either a radio or an alarm clock (or room service, or anything indicating phone charges, or…). So, down those five flights of stairs again, ask at the front desk, they say they’ll be happy to program in a wakeup call. Which I asked for. And, the next morning, called to cancel since it hadn’t happened, at least by five or ten minutes after the hour. It was critical that I get the 5 a.m. wakeup call on Saturday, so I’d get my transportation to the airport, but they assured me that I’d get that wakeup call. Fortunately, my sleep was sufficiently affect by premonitions that I woke up before…there was no wakeup call. (Are alarm clocks that expensive, that at $180 a night they can’t afford to have them? The TV, such as it was, was hospital-style, locked to a wall mount up in the corner, so maybe that’s the case.)

I suppose the first-class amenities meant that there was soap and shampoo in the bathroom. That’s true. (No handtowels the first night, but that’s being picky.)

Again, I don’t blame the conference organizers. They probably checked the same first-level reviews that I did. Only one of those reviews mentioned the lack of elevator (and even then didn’t mention five stories). Since I know from reading user-submitted reviews elsewhere that some very negative reviews have to be discounted. (I remember sailing on Crystal Cruises once, a magnificent line with superb service, and hearing one couple starting to complain about this and that even before the ship had left the dock–I think that mostly boiled down to their Not Being Recognized as Very Important People and being treated as well as the rest of us…) If I’d read more assiduously, I would then have had a problem: there were no other available choices that suited the group’s apparently tight budget, or at least none they’d suggested.

My “speaking page” on my website includes among my requirements “lodging at the conference hotel (if there is one) or a business-class [or better] hotel,” After this trip, I may do a little rewriting to clarify what I mean by business-class (think Hilton, Marriott, Embassy Suites, Westin, Sheraton…). It’s fair to say that I assume a business-class hotel will have elevators if it’s more than two or three stories tall and will have radios or alarm clocks, maybe even closets. Heck, it’s fair to say I’d assume the same of a Motel 6. But, of course, there are no Motel 6s in Manhattan.

Would I go back to Manhattan? For the right arrangements, sure–but those arrangements would absolutely include a name-brand business-class (or better) hotel. And taxi, not shuttle, fare to and from the airport. (Which the inviting group’s paying: Again, this isn’t aimed at them.)


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