Archive for the 'Media' Category

Another meaningless musical post

Posted in Media on August 9th, 2014

Not sure why this stuck with me, but it did: a remarkable six-word lyric, to wit:

My heart cries out in desperation

which immediately precedes the chorus for the song (Ronnie Milsap, “Don’t Take It Tonight” if you’re too young to know it).

As far as I can tell, Milsap originated the phrase; Bing and Google show up other uses (mostly religion-related), but I’m guessing those authors copped it from Milsap, quite possibly without even realizing it.

In the original it is part of a love song–naturally, a lost love song.

Which brings me to the companion item: a remarkable little disquisition on happiness and love songs. This time the author is Harry Nilsson and it’s a bit long to quote without possibly being a copyright violation. So, instead, I’ll point you to the YouTube video:

I think the song’s hilarious in general (if you don’t know Nilsson, this is not, shall we say, his usual singing voice or accent). But the disquisition in particular comes as the spoken interlude in an otherwise-sung song, beginning right around 1:27 and running to 2:16.

For some of us, “…if everyone was happy…” is enough to trigger the whole sequence.

Have a nice weekend. (If you’re wondering, still happily married after 36.5 years. Tom Paxton wrote great lost-love/losing-love songs that didn’t refer to him either.)

The Final Economist

Posted in Media on July 10th, 2014

It arrived on Monday–two days later than the cover date, but that happens sometimes.

It’s sitting in the special throne room plexiglass stand used to hold magazines being read in the throne room.

For the last year, it’s been the only magazine there–because it takes more than a week of throne room visits to get through an issue.

I never actually paid for The Economist; it was a Magazines-for-Miles deal using airline miles from one of several airlines I never plan to use again. Even at the absurd $0.02/mile exchange rate (which most people now think grossly exaggerates the worth of airline miles), the “price” was nowhere near $160, the one-year subscription price; I think it was around $60.

I’m one of those readers: I read most magazines cover to cover, and we subscribe to a lot of magazines. (Including ones that come with various other arrangements–e.g., VIA, On Investing, AARP The Magazine, Nature Conservancy, World Wildlife, and now the new ACLU magazine–it’s something over two dozen.)

So next week I’ll go back to having a mix of magazines in the throne room stand–Fast Company (well suited to the location), some of the infrequent “comes because you do something” magazines, maybe Fortune if I’m ahead on other things.

I decided not to renew some months ago–quite apart from the $160/year, which is more than we spend on any four magazines, much less one.

A few of the reasons why:

What I Won’t Miss

The strained British/slang/invented language the “newspaper” uses.

The feeling that the only difference between “leaders” (editorials) and other articles is that the leaders are explicitly slanted.

The constant slagging of the U.S. and especially Obama.

Added 7/11: I especially won’t miss the frequent admonitions for the U.S. to get into another shooting war.

The special definition of “liberal” used when business or markets are involved.

The sheer volume of it all.

What I Will Miss A Little

Being better informed (to the extent that you can filter out the slant) about a range of nations and economic issues.

Some of the special sections.

I might say “The World in 2014″–but I never received that special issue, and by the time I realized I should have received it, it was far too late.

What I Will Miss The Most

I’ll miss this enough that I’ll probably start extending my library visits so I can catch up with recent issues (I’m assuming they keep at least four back; if not, I’ll have to start going more often).

The final page, especially when there’s no obvious candidate for the obituary of the week.

I find the final page superb. I plan to keep reading it.

[By the way, in case any silly person thinks the only reason I'm dropping The Economist is the price and thinking of giving it to me: Please don't. Contribute a third of the cost, or a little less, say $50, to Cites & Insights.]

In some ways, I’ve liked having a weekly magazine. Time is such a shadow of its former self that I’d find it sad to take (I read it for years, back when there was some substance to it). I might look at The Week or, less probably, Bloomberg BusinessWeek. Most likely, I’ll get used to not having a weekly–after all, I do still read the daily, even if via Kindle Fire 8.9.

Songs and arrangements, 1

Posted in Media on June 25th, 2014

(Or maybe 15 or 20…it’s been a while.)

The songs I’ve kept–specifically, the 800-odd songs on my Sansa Fuze, chosen from my collection of a couple thousand–are there for various reasons, mostly pure pleasure.

That pleasure sometimes comes from the arrangements not just the songs. And sometimes what I believe to be the key theme of an arrangement…isn’t.

Two cases (only the second speaks to the paragraph just above):

I haven’t kept all that many old war protest songs, but I have kept Tom Paxton’s Lyndon Johnson Told The Nation. That’s partly because of the lyrics (the YouTube version I link to includes them; consider the wonderful chorus–“we’re sending 50,000 more to help save Vietnam from the Vietnamese”–but also the penultimate verse. Both say a lot about the Vietnam conflict.

But there’s another reason the song’s on my Fuze: It’s one of the few songs I have that uses a 12-string guitar in its orchestral/organ mode, the really mighty sound of a well-played 12-string acoustic. (Back in Berkeley, when dinosaurs roamed the earth, I knew of a local who played Great Gates of Kiev from Pictures at an Exhibition on the 12-string–or maybe he played the whole suite. It was damned impressive.)

The second one’s entirely different: Uptown Girl by Billy Joel. That’s the one where what I always remember as the key element of the arrangement…really isn’t.

To wit–well, play the song. At 2;20 there’s a drum riff (two groups of three strikes). It’s repeated four times, I think.

My auditory memory tells me that the riff is used throughout the song.

It’s not: It’s only used during about 15 seconds near the end of the song.

[I always think of Uptown Girl as Joel's tribute to the Four Seasons, but I may have the wrong group in mind.*]

Then there’s the single passage in James Taylor’s Gaia that makes it almost a test record for one aspect of speakers and headphones…but that’s another post.


*Or not. According to Wikipedia, Billy Joel says the Four Seasons served as inspiration for the song.

How many years ago did downloaded music pass physical purchases?

Posted in Media on October 29th, 2013

There’s the question.

Based on way too many articles and posts and other stuff, you’d have to assume it happened quite a few years ago, that CDs and the like have been pitiful ghosts for quite a long time.

That’s partly because digital gurus have become very adept at phony equations–e.g., assuming that a single-track download equals a full-album purchase, then shouting about number of downloads exceeding number of albums (in physical form) sold.

And, of course, because The In Crowd abandoned physical media far ahead of anybody else.

So what’s the answer?



According to Sound & Vision, at least, the answer is…

2012.

Last year.

The first year in which revenues for downloaded audio exceeded revenues for physical audio media.

Which, by the way, only means “nobody buys CDs [or LPs] anymore” for that special definition of “nobody”: “none of my friends” or “none of the in crowd” or, in this case, “slightly less than half of all music purchases, therefore essentially vanished.”

Even that magazine used “eclipsed” to mean “exceeded by at least 1%,” which is far more dramatic.

(Other sources say it was 2011, depending on what’s included: To wit, combined revenue for digital downloads and streaming services passed 50% of total music revenue in 2011. But that’s the earliest.)

Huffington Post’s “coverage” of 2012 numbers was typical: The headline says the numbers prove that, among other things, “CDs are Dead.” Because they represented only 40% of total music revenues in the U.S. in 2012–40% is dead. Makes life simple, doesn’t it?

Oh, by the way: Globally, 57% of the music business is still physical (mostly CDs, although LPs are a slowly growing field).

And for album purchases, CDs and LPs still considerably outweighed downloads in 2012–in numbers, 198 million to 118 million.

What? The U.S. saw nearly 200 million CDs and LPs sold in 2012? But physical music is dead!

Apparently some people didn’t get the memo.

Kindle Fire HD 8.9 as a newspaper substitute

Posted in Media, Technology and software on December 23rd, 2012

Consider this both an informal review and some sort of groundbreaking post, at least for me.

Prelude: The Use Case

I love a good print newspaper. I’ve subscribed to the San Francisco Chronicle for decades. The broadsheet format gives me a way to scan a lot of stuff at once, I almost always read something at least twice a week that I would never have thought to look for–call it serendipity, call it broadening my horizons, call it being involved in the broader world.

But…two things happened over the past few years. Well, in addition to the paper getting thinner, due to lost ads and the need to cut pages.

  • The management–now Hearst, which bought out the family that had always published the Chron because the latest generation wasn’t interested–decided that subscribers/readers needed to pay 40% of the cost of the paper, not the 10%-20% we had been paying. They dropped outlying areas entirely and raised subscription costs. A lot. Enough so that, with our current lack of earned income, it’s a serious factor.
  • Due to carrier problems, the arrival of the paper has become irregular (although it’s getting better now). I count on it being there by 6:45 a.m. (and, except for Sundays, you can call if it’s not there by 6:30)–and too often it wasn’t. (They have until 8 to deliver it on Sundays. Of course, I still want to start reading it at around 6:45 a.m.)

So…we decided to look into alternatives. Not “taking the local paper instead”–the so-called “local” daily (really a slightly modified version of a San Jose paper) isn’t all that good. (The local weekly is just fine, but it’s a weekly.)

I knew that the Chronicle had an iPad version for $60 a year (with or without a print Sunday paper thrown in). I knew there was a Kindle version, although I hadn’t heard much about it. And the paper was starting to promote an e-edition (as with the iPad version, free if you’re a print subscriber; in this case, $100/year if you’re not).

We considered whether we could reasonably switch to some sort of tablet to read the paper over breakfast and lunch. Neither of us have ever owned an e-reader or tablet, for the same reason we don’t own smartphones: We haven’t felt the need, and we’re not interested in spending money for something we don’t feel a need for.

I’ve always said that, if and when I had a good use case for an e-reader, a tablet or a netbook, I’d probably get one. For some time, I’ve said that if I was still doing six or more speaking trips a year, I’d probably get a netbook or something else…but I’m not, and I haven’t.

Here was a use case: Given that the print Chronicle is up to $559/year, and certainly not likely to get cheaper any time soon, we could even pay for a current-generation iPad in a little over a year. My brother and sister-in-law both have iPads (one not currently in use, one first-generation, I think, one current/Retina); we’ve certainly seen them in use and played with them. Neither my wife nor I is especially anxious to become part of the iTunes hegemony, but if that was the way to proceed, fine.

Interlude

So there we were, a few weeks ago, deciding that we really couldn’t afford the print Chron any more but weren’t willing to lose the paper. Which way to go? Well, the web-based e-edition was/is a very good rendition of the print paper in small (using Olive software); if that would work on a tablet, that would be a possibility–but it would clearly need to be a large-screen tablet. The pictures we’d seen of the iPad version made it seem like a somewhat cruder “reimagining” of the print paper, but it might be OK too. We hadn’t seen the Kindle app.

We knew we wanted high resolution–after all, reading the paper involves a lot of reading, easily 10,000-30,000 words a day, maybe more on Sunday.

We shopped around. The obvious choices seemed to be the current iPad, the Nook HD+, the Kindle Fire HD 8.9, the Microsoft Surface, and whatever the best Android 9″-10″ high-rez tablets are called.

The obvious choices that we could actually see were the iPad, the Nook HD+ and the smaller Kindle Fire HD (the 8.9 wasn’t in the stores we frequent yet).

There’s an obvious and substantial price difference between the two “HD” units and the others: they’re around $300, the others are $500+ (as far as I could see).

We were pretty sure what we wanted and didn’t want:

  • High-quality, easy-to-read renditions of all the stories (and preferably more) from the San Francisco Chronicle–the primary use case.
  • When we do start traveling again, the ability to check email once in a while (Gmail for both of us, with separate accounts).
  • Maybe, when we start traveling again, the ability to play a couple of games (e.g. video poker) and probably to read stuff, either stuff we already have or free books and the like.

We didn’t want to pay more than we needed to: Especially given the Fed’s insistence on punishing retired folks who don’t like to gamble with their savings (by making it impossible to get decent CD rates), we’re not throwing the dollars around.

We didn’t plan to do a lot of video streaming or music purchasing–our broadband’s not fast enough for video streaming to work well, and we’re not vidiots anyway. As for music, we seem to have enough CDs for now. We’re not hotshot gamers: video poker does not make big demands on a system, and my wife almost never games at home anyway.

We concluded that if the Nook HD+ or the Kindle Fire HD 8.9 would do the job, they’d be good, economical choices. My wife was, however, worried about the Nook–mostly the lack of market share and recognition for the HD+ and its implications for the future of the device and support.

Then things got more interesting in two ways: Target was offering $50 back as a giftcard with iPad purchases (and we get 5% off for using a store charge card)…and Amazon had a one-day sale on the Fire HD 8.9, selling for $249 instead of $299, thus making it still $200 cheaper than the iPad. So, since we also knew that Amazon (and Target) allowed return on these items until the end of January, thanks to the holidays, we decided to order a Fire HD 8.9 and see whether it would do the job. (Yes, we also ordered the “$10 discounted from $20″ fast charger that really should be included with the device. Let’s talk about nickel-and-diming.)

We ordered the unit on December 10, the day of the one-day sale. It was shipped on December 15, apparently using a special via-mule-train USPS option reserved for super saver shipping (which usually gets stuff to us two days after it’s shipped, sometimes the next day). It arrived on December 22, yesterday.

This isn’t a full review, and it’s not quite final–but I thought I’d give my impressions.

Act 1

Amazon did a nice job of minimalist packaging once inside the not-too-large shipping box: a black angled cardboard box with a tear strip that opens nicely and has very minimalist instructions, including the one touch gesture that’s neither obvious nor optional (unlocking the screen).

Unpacked the charger, plugged the device in to finish charging (it had about a 50% charge).

While it took 15 minutes to connect to our wifi, that was partly due to the long passphrase we use–it involved a lot of shifting back and forth between the virtual keyboard’s modes and backing up from accidental doublestrokes–and partly due to our router’s deciding to be grumpy: After the third try to validate, I finally unplugged the router, plugged it back in and, voila: We had wifi. (Good antennas, by the way: It spotted three or four networks in all, all secure, and at least one not in our house.)

The high quality of the display was immediately obvious. As was the ease of adding fingerprints and smudges to the GorillaGlass.

Once fully charged, I decided to try the e-edition of the newspaper, which is on their website (after all, it’s free since we still have the print subscription). Silk, the Kindle browser, is sometimes leisurely, and the virtual keyboard is finicky (more so for my wife, who has a low body temperature or something else that makes it generally difficult to use touch-sensitive devices), but I eventually managed to get there and log in and say I wanted today’s (Saturday’s) e-edition. It said it was loading the Olive software.

And loading. And loading. And loading… After eight minutes, I gave up. Best guess: Olive simply isn’t compatible with Silk or the device, but Silk isn’t smart enough to tell me that. Since Olive takes at most 5-10 seconds to load on a 5-year-old notebook on the same network, I find it impossible to believe it was ever going to successfully load.

Let’s see. So far:

  • Packaging and startup: A-
  • Screen: A
  • Virtual keyboard: B-
  • Wifi performance: A
  • Web browser performance: C
  • Web compatibility with newspaper software: F

That last was a disappointment–although we weren’t sure how well that full mockup of newspaper pages would work on a 9″ screen anyway.

We looked at reviews of the newspaper’s Kindle app. They were mixed–but we noticed that most of the negative ones were a couple of years old. And it came with a 14-day free trial. So…after I turned on 1-click ordering at Amazon (which seems to be mandatory to get anything at the Kindle store, even if it’s free):

Act 2

Went to the Kindle store, newspaper section, found the San Francisco Chronicle, verified the 14-day free trial, clicked on it.

About 15 seconds later–this being Saturday, December 22–we had a screen full of story headlines and brief excerpts, not in any way trying to emulate an actual newspaper, with a “Sections” option above. The page all in boring sans serif, and that type is not changeable (as far as I can tell), but it was easy enough to navigate. Touching any story summary brought up the whole story–and the full stories, frequently with one (but only one) photo each–were very easy to read. I’m guessing they use the standard Kindle book-reading method–or something very much like it. I could change the type (to any of three serif faces, all of them very good; I mostly left it at the default Georgia), change the type size (but the default “4” was extremely readable), even change the background color. I probably should reduce the brightness somewhat, but didn’t yet.

Reading the stories was immediately just fine, and it didn’t take long to figure out navigation back to the set of stories and sections. In practice, the Fire HD 8.9 is much more readable than a daily paper: that’s hardly surprising, given that the paper is in small type on the cheapest paper stock available.

On the other hand, the Chronicle does a good job with color photos, especially in two slick-paper Sunday sections, and the little pictures in the Kindle version don’t compare. But that’s minor.

Going through Saturday’s paper, I found that all the stories were there–but the obituaries, weather page, lottery summary and TV listings weren’t. Neither were the comic strips and surrounding games and horoscope. What? No comic strips? Boo!

We were both wondering how much of the Sunday paper would be included…and when it would arrive (since some reviews had said the paper wasn’t there early enough, and late physical delivery was one reason we were considering switching)…

For this act:

  • Overall interface for the paper: B (I’d like a choice of typeface for the overall interface)
  • Story reading quality and navigation: A+ (crystal-clear type, intuitive navigation)
  • Battery life: A- (It was looking as though 10 hours was a good estimate.)

Ah, but we also tried Gmail. It worked–once I was able to log in–and Gmail recognized it as a mobile device and simplified the interface, perhaps a little too much so. (No, I didn’t try the email app, at least not yet: After all, two of us would be using it if we’re on vacation, and I don’t see any way to set up separate email accounts for the two of us.) I found it clunky to use Gmail, partly because Silk’s a little clunky, partly because the virtual keyboard is, well, a virtual keyboard. But it worked. We also looked at one of the two built-in books, a dictionary. Text quality was great there as well, and finding worked more than well enough. I’ll stick with the A/A+.

  • Gmail via the web: B

Act 3

This morning (“this” being Sunday, December 23), after getting up and feeding the cats and putting on coffee, I checked for the paper at 6:45 a.m.

It wasn’t there.

I turned on the Kindle, clicked on the SF Chronicle picture on the home page–and noticed that it changed from December 22 to December 23 as soon as it was live. Waited 15-20 seconds for it to load (I’d had the Kindle fully off, not in sleep mode, overnight: figure 5 seconds to start up in the morning). By 6:47 a.m., I was reading the paper.

At 7:45 a.m., the physical paper arrived–on the light side for a Sunday paper, especially in ads (there aren’t a lot of flyers on the last weekend before Christmas), but still a pretty big hunk. And by that time, I’d already read the whole thing–probably more stories than I usually read in the physical Sunday paper, and looking at summaries for every story.

After doing the usual Sunday shuffle to segregate ads we don’t care about, ads we do care about, and paper sections in some workable order, I checked the physical paper against the Kindle paper.

Missing: The obituaries, the comics, the ads, the weather two-pager (on Sunday), TV listings, real estate listings and houses sold, etc. Oh, and Parade Magazine, for what that’s worth.

There: Everything else. Every story in every section, including sections we thought might not be included.

Just for fun, I tried going into airplane mode–turning off wifi to save battery life. It worked for a little while, but as soon as I tried to change sections, it said it needed wifi: It doesn’t download the whole paper, at least not the whole Sunday paper. That’s minor.

I realized that I’d been reading stories for a solid hour, without fatigue, and that I’d almost certainly read more of the paper than I usually wood (in 90 minutes or so). I still needed to skim through the ads and read the comics, but that was OK.

And, to be sure, I could read the paper as soon as I got up, not have to wait until it arrived. On an inclement day, not having to brave the rain for the paper also helped.

My wife’s now read it as well–but, unlike the daily paper, she reads very little of the Sunday paper other than actual news. She’s happy enough.

I’ve now checked the comics carried in the paper. About one-third of the ones we care about are on SFGate, in a separately-bookmarkable comics section with lots of other comics, although that’s still a separate step on the computer (or, I suppose, very clumsily on the Kindle). The others are on GoComics, and for $12 I can set it up to get the ones I want all show up as a daily email… Again, not as clean as having them over breakfast, but workable. (And I might add some other comics, and can ignore certain gems that neither of us read anyway.)

I’m guessing–although I don’t know–that the iPad version would have the comics. I’m also guessing, given the lower price, that it would have the ads. I know it would be on a much more expensive device. Just for comics, it’s not even close to being worth it.

I also tested a couple of other things. For example, my assumption has been that a 6×9 PDF would look pretty good on a 9″ or 10″ tablet. Was that assumption correct? Let’s go to cical.info (the shorter URL for C&I), click through to the one-column version, and see…

I was pleasantly surprised to see that the C&I home page looks and works great on the device. I knew it didn’t use fixed coding (I hand-coded the page), but it flowed into the smaller space more effectively than I’d actually expected. (On most webpages, including that one, the apparently standard spread-and-pinch zoom-and-unzoom gestures work just fine. I still don’t know where or whether Kindle has an actual touch tutorial, but I think I’ve picked up enough to get by pretty well.)

As for the one-column PDF…I touched the link. Nothing seemed to happen. Then I touched it and noticed the URL in the address bar changing…but immediately changing back again. I tried this three or four times (well, seven, apparently), saying “What the hell?” I’d already checked: The Kindle Fire HD has a built-in PDF reader. Why wasn’t it displaying?

Because, it turns out, Silk doesn’t display PDF. It downloads the PDF. Silently. When you go to the menu, there’s a “Downloads” option. Touch that, you get a list of all downloads–oops, eight of them, with Kindle-supplied differentiators. Touch one of them and…

Yes! The 6×9 PDF looks great on the Kindle screen. No need to mess with settings: It just looks great as is. That’s what I was hoping, and it’s clearly the case. That should also be true for any 9″ or larger tablet with PDF-reading capabilities (which, I believe, is almost all of them).

The HTML separates: Not so much, because Silk doesn’t pick up “serif” or “Palatino Linotype” from the CSS in such a way as to render serif type: It’s all in sans. Otherwise, fine.

Oh: We haven’t purchased any books yet. We did go to the Kindle store looking for free books. There’s no easy way to browse free offerings, but if you look for a book (e.g., Pride and Prejudice), free versions do show up. I guess I can’t fault Amazon for preferring to sell stuff, as long as they do offer the freebies.

Also haven’t downloaded any other apps yet, but will be checking the Free App of the Day. And a couple of quick searches suggest that there are a lot of free apps for games and the like, and probably for other things. Not as much as the Android Store or Google Store or iStore (or whatever it’s called), but enough for what we need. [Skype is builtin, as is an office viewer of some sort. Haven't tried either one.]

  • Completeness of Sunday paper: A- (no worse than daily, also no better)
  • Promptness of paper: A+. It was there when I wanted it.
  • PDF quality: A
  • Browser transparency: C. It really should let me know that it did, in fact, download something. You could use up a whole heap of disk space trying to download something when it’s already there…especially because it just silently keeps appending new numbers to keep copies unique.
  • Battery life: Still A-/A: I was reading and using wifi for at least a full hour, and it showed 90% at the end of that time. That translates to 10 hours life as far as I can calculate.
  • Overall impression: B as a web device, A as a reader.
  • But as a newspaper replacement? Probably B+/A-

Which is to say: We haven’t entirely made up our minds. We’ll try it for another day or two. Then, unless something big makes it look bad, I’ll cancel the print Chronicle subscription, see whether there’s a cheaper annual Kindle subscription, set up GoComics and SFGate/comics accounts/favorite lists, make sure I have the stores bookmarked where I do want to check the weekly ads (yes, ads do count)… If the Chron was $100/year or even $200/year and I could count on consistent early delivery, we’d probably keep the print paper. As it is: Times do change.

I’d say the odds of that happening are between 95% and 99%. The use case was there, the Kindle Fire HD 8.9 seems to satisfy the use case, and that makes it a good purchase. See note below: The odds of that happening are now 100%, since I just canceled the print newspaper.

Can I emphasize again that the high-resolution display really is a joy? Even as I probably should turn down the brightness. (I think it’s a *little* on the bright side;l my wife thinks it’s more than a little brighter than it needs to be.)

One oddity along the way: Every newspaper story has a word count. I never thought about the actual length of news stories…today’s feature restaurant review, for example, was just under 1,800 words (or about 1.5 newsprint pages). And this non-review is just about 3,450 words.

Another oddity that I hadn’t thought about: Front page stories don’t have cutovers on the Kindle. That means it’s far more likely that I’ll read them in full and without interruption. That’s a good thing.

Followup, Monday, December 24

So today I assumed that the Kindle was the newspaper–I didn’t check for the print paper until I’d finished breakfast. And it was fine, but with an unexpected twist: I read more stories, and I was done by 7:30, where I usually leave part of the paper for the afternoon. Maybe because it’s Monday (a slender paper); maybe it’s because the screen (now on auto-brightness) really is easier to read than newsprint–not a high bar.

Oh, and SuperLotto results are there now (but badly formatted; since other tables are now showing up well-formatted, that’s probably a matter of time).

So: We’ll set up ways to get the comics we want (from two sources), and I’ll probably cancel the print newspaper today or tomorrow. But I’m still a daily newspaper reader–maybe more so, if reading the actual stories is what counts.


Final update (I think), 8:50 a.m.: I’ve cancelled the print newspaper. I’ll get around to setting up GoComics and sfgate.comics for the comic strips we want.

Sunday silliness: Two meaningless miniposts

Posted in Media, Stuff on November 4th, 2012

If you’re looking for significance, librarianship, or any of that stuff, you’ve come to the wrong place (and look! there’s an Oxford Comma, which I normally don’t use).

Instead…

Part 1: Really? A 72-page Section?

The San Francisco Chronicle Sporting Green section (yes, it’s on green paper–or, rather, has green as a background except when printing color photos/ads) has been doing a bang-up job of covering that local baseball team, including a remarkable series of full-page (broadside, 11″ x 21″, good-quality color printing albeit on newsprint) action photos of most of the team, with each photo as a single sheet (backed with a full-page color ad, of course) during the post-season. It doesn’t hurt that the paper recently added first-rate writer Ann Killion to its already superb sportswriting staff. There’s been a ton of orange ink along with all that green…

So Friday the paper noted that it would have a 72-page special section commemorating the World Series in today’s Sunday paper. First reaction: Really? 72 pages? That’s as much content as a fairly substantial book. Of course, lots of it will be reprints of front pages or Sporting Green front pages from the post-season, but still…

Then I thought: How is the Chron going to print a single 72-page section? None of its sections are ever more than about 20-24 pages: Can the presses even handle that big a wad of paper?

Got the answer today. You redefine “section”–it’s actually four sections, two 24 page and two 12 page. No, haven’t skimmed through it yet. (I’m not much of a sports fan, but I read a fair amount of the Sporting Green for the same reason I once subscribed to Sports Illustrated: I love quality writing.)

Part 2: “You would have won…”

Some of you know that I enjoy playing video poker–and until the past decade or so (my wife’s asthma has gotten a little worse and we’ve both become more sensitive to smoke, especially as sane states outlaw smoking in hotels and restaurants), we went up to Reno two or three times a year, spending half of each day visiting places in Northern Nevada, half getting cheap entertainment at the poker slots.

(It’s not gambling in our case, it’s gaming: Neither of us had any expectation of winning, since we’re both very numerate, and we set our limits such that it really was cheap entertainment, never more than $100 a day for both of us combined. Playing quarter or nickel video poker one or two coins at a time, with a 96% or better payback–not 98% or better, because you don’t get the 4,000-coin royal flush payback unless you play five coins–$50 per day per person goes a long way.)

It’s been years since we’ve gone to Reno for a vacation (that may change, and would certainly change if the casinos would listen to 80% of their customers…), and the last time I played for money was during ALA in New Orleans, spending two or three very profitable hours in Harrah’s. Meanwhile, thanks to videopoker.com (a non-gambling site run by the maker of most multihand video poker slot machines), I’ve enjoyed video poker whenever I need a break from whatever I’m doing on the computer–for no money, with of course no money to be won either.

Technically, I pay $29/year to avoid lots of flashing third-party ads. And technically, there is money to be won–there’s a daily contest with a $50 first prize, which I won once and, based on normal odds, might win again in about 10-12 years. The last few days of each month, there’s a monthly contest with several cash winners up to $500. None of this is gambling because paying either the $29/year silver membership or an $8/month gold membership–which lets you chat and do other things–improves your chances of winning in any way whatsoever, much to the chagrin of some gold members.

Anyway: The daily and monthly contests–and the site as a whole–are designed to expose people to different variations on video poker and, presumably, encourage us to be more adventurous next time we’re in a real casino. (It also helps thoughtful people figure out what they should or shouldn’t hold, to actually get the 98%-101% payback that’s possible on some video poker variations in casinos with Nevada odds.)

It’s backfired for me, I think: I find the video poker almost as much fun as the real thing, with the advantage of no smoke, my choice of background music (if any), my choice of whether or not the slot machine makes noise, my choice of “free” drinks…and the ability to enjoy a five-minute or fifteen-minute session as often or as occasionally as I want, with no effort. My desire to go to real casinos is considerably less than it was before I started playing at the site…although, if I go to ALA 2014, I’ll certainly drop in to a few of the casinos there. Briefly.

And, after all this digression, here’s the point. The daily and monthly contests are hundred-hand rounds (of which you can play up to five or eight, depending on whether you played five the previous day), always at maximum bet. Instead of the way the site usually works–where you start with 10,000 points and the total goes up or down depending on your play–in this case, you start with zero and gain whatever you win. At the end of the round, your score is reported and you land on another screen.

If your score is higher than the nut–the amount you’d actually bet if you were playing with real money–you get a big Congrulations! and the amount you would have won if you’d been playing at a quarter machine in an actual casino. (As some of the gold members have commented during monthly contests, some of the high scorers really need imaginary wheelbarrows to cart off all that imaginary money.)

This is all amusing, and keeping track of won/loss for a particular variation is one thing I do (and I’m sure others do), and would probably guide what I actually play if/when I do go to a real casino. But…

Last month’s monthly contest was a new variation: Hundred-hand poker (that’s not new: one hand is dealt; you choose which cards to hold; those cards show up on 99 other hands, and each of 100 hands is dealt out)…with Super Times Pay, which means that about 6% of the time your hands are worth anywhere from 2 to 10 times as much. (“About” is key: I’ve seen as few as zero and as many as 14 out of 100 hands get the STP multiplier, although it’s usually from 4 to 8.)

With Super Times Pay, max bet for each hand is six rather than five.

Doing the arithmetic…six times 100, carry the…you can see that you’re wagering 600 coins. On each hand.

So when, on my best session last month, I was informed that I would have won $7,370 or so…I found it hard not to laugh. Sure, if I was willing to wager $125.00 on each play. Let’s see: My total voluntary exposure is $50 per day. So I could play one play every 2.5 days… And, by the way, on the round just before that (which was far and away my best round–and about 5% of what I’d need to win the monthly contest), I would have lost $2,848.50.

Not. Gonna. Happen. Not ever. Oh, I’ll play 100-hand poker: It’s a great way to test out the odds of various holding strategies in real life. But I won’t play it in a casino: Even at a penny machine, that’s $5 per hand (without the Super Times Pay nonsense).

Let me amplify Not. Gonna. Happen. There are, I’d say, three categories of video poker:

  • Versions I would play in a casino once in a great while: Mostly versions where the total exposure on each hand is, say, $1 or less. That could include three-hand poker (the most common multihand option) with maximum wager on a nickel machine ($0.75/deal).
  • Versions I might play if I’d won Super Lotto or the Publisher’s Clearing House megaprize and was really bored, but probably not for very long: Those are games like my favorite online, Multi-Strike Poker (my favorite mostly because it’s visually and sonically superior to most others), where you’re betting 20 coins per deal.
  • Versions I wouldn’t play even if I won both Super Lotto and PCH, unless somebody else was paying for all the wagers and giving me some portion of the winnings. That’s basically anything involving a wager of more than $2 or so per deal. Which puts $600 per deal way out there.

All of which means I’ll never be a casino’s favorite customer. I don’t gamble: I game. And I only game as cheap entertainment, where I assume that I’ll lose all of my allotted funds and stop. Even if I was wealthy, it would offend my sensibilities to redefine “cheap” in a manner that made spending $5 on a single deal plausible.

As for actual real-world winning and losing: The odds say that, even if you play perfectly, you will spend money in the long run…and, of course, most slot players don’t even play close to optimally. A 1.5% house edge adds up over the long run.

But the long run is the long run. In fact, I’m up overall for at least the past decade, because other than a little gaming on cruises and the New Orleans sessions, I really haven’t spent much time playing with actual money in the past decade–and I was extraordinarily lucky in NOLA, including the first royal flush I’ve ever had. Was I disappointed that I only got $62.50 for the royal flush instead of $1,000 because I’d bet one quarter, not five? Not at all. I was gaming, not gambling.

And that’s it: some Sunday silliness. Now to get back to a project. Or maybe try one round of today’s free contest, where I can neither win nor lose any actual money.

Why I’m Giving Up Wired: Exhibit 1

Posted in Media on April 13th, 2012

Some time back, I was offered Wired Magazine on one of those airline miles-for-magazines deals, from one of several airlines I don’t expect to use much in the future.

I’d subscribed to Wired back in the days when reading it was an ordeal thanks to “innovative” design and typography. While I found much of the writing good, I found the overall attitude so absurdly deterministic (digital is always better, the new always replaces the old, Negroponte and Jobs are both saints and never ever wrong) that I give up on it.

When it started coming again, I saw several things:

  • The layout is much more conservative. It’s easier to read the text.
  • It’s a Conde Nast magazine–which means it’s not only generally well written but generally well edited and even proofread, with strong production values.
  • But it’s still Wired–except that now it seems to be an even stranger mix.

It’s possibly worth noting that I’d also been visiting Wired.com every day or two. I stopped doing that because I didn’t need more material for the snarky sections of Cites & Insights and eventually found the cheerleading and oversimplification (and, yes, Apple-worship) tiresome.

That turned out to be true in the print mag as well–even though along with the  product reviews that reminded me how silly most product reviews are (outside of Consumer Reports and specialist magazines) and the sheer digital triumphalism, there were and are some first-rate pieces of journalism.

I’d decided to give it up. That turned out to take a lot longer than I expected–because another mag-for-miles deal, Conde Nast’s newish business magazine, folded before I received my first issue and the publisher chose to extend my Wired subscription.

Now it’s finally coming to an end: The June 2012 issue is the final one.

The publisher’s been trying pretty hard to entice me to stay (it’s all about the guaranteed base circulation for advertising rates). The last two offers have been on the absurd side: $15 for two years of a monthly magazines.

Was I tempted? Well, not very much, but…

Your Next Car Will Drive Itself

There’s the killer. The 72pt (inch-high), all-caps, bright red text on the February 2012 cover. (I’m a couple months behind on magazine reading.)

In somewhat smaller type: “NO TRAFFIC JAMS   NO CRASHES   UNLIMITED TEXTING.” Now there’s an interesting trio…and I’m guessing that “UNLIMITED TEXTING” is at least as important to the target demographic as the other two.

My immediate response to the big bold text?

BULLSHIT.

I knew damn good and well that for a fair number of the well-to-do folks who read Wired (and yes, there are lots of those), their next car would have been purchased between the time this issue was published and the time I read it. Not one of those cars would drive itself.

I finally read the article. “Let the Robot Drive.” It’s a pretty good article, actually–and, of course, it certainly does not say what the cover implies. The most optimistic projection (and I’m suspicious of that) was that by the end of the decade, self-driving cars might be fairly standard.

In other words, for the cover to be right, no Wired subscriber can buy a car for the next eight years.

[Realistically? Yeah, I’d love to see self-driving cars, if the car mfrs. assume the liability when things go

wrong (oh, that’s right, things never g

o wrong where computers are involved). I’m not at all convinced that they can really work effectively unless every car is self-driving and it’s not possible for a self-centered idiot to override the autonomous features. Think that’s gonna happen next year? Next decade?

Maybe. I’d love to see it. But the cover turns out to be such a pure example of the hype that makes Wired run that I’m tempted to save it, just in case the publisher comes back with even more absurdly low renewal prices.

I’m just as happy not to have the website and the mag as unending sources of stuff to make fun of in my own writing. There’s enough of that around in any case. If you love Wired, I’m sure you’ll continue to do so. Don’t let me discourage you.

How much will you pay me to pay for a subscription?

Posted in Media on March 19th, 2012

There was a curious item in today’s (USPS) mail–a note from Wired Magazine trying to coax me to renew my subscription (which expires in June, and which I believe I got for free using airline miles, then was extended because the Conde Nast magazine I actually wanted–their classy business mag–went under the same month I subscribed).

Oh, it’s not curious that they want me to renew. What’s curious is just how far they’re going. The offer: $8 for one year. $15 for two years. That’s $15 for 24 issues of a monthly magazine, which may or may not be enough to cover postage.

To me, that smacks of desperation. For that matter, the typical $10 renewal price for many slick large-subscription monthlies strikes me as a little desperate, but when you fall significantly below that threshhold…

What’s happening here, I’m fairly certain, is that Conde Nast is anxious (desperate?) to retain its rate base, the guaranteed level of circulation used to set its ad rates, since it is ads that actually pay for Wired. And I can see the difficulty. The magazine’s media kit for the print magazine says “Paid/Verified Subscriptions: 715,749″–but the December 2011 required USPS magazine-rate information shows an average of 628,364 paid subscriptions for the past 12 issues, down to 621,059 for the most recent issue.

I suspect I’m missing a bunch of requested but not paid subscriptions, since I really don’t believe Wired‘s print version has been bleeding subscribers that rapidly–but I can understand the desire not to lose any more.

As it happens, it won’t work. It doesn’t help that the issue I’ll read next (not the current issue–I’m a bit behind) has this as its primary cover text: “YOUR NEXT CAR WILL DRIVE ITSELF.” Not “some day, some of us may have self-driving cars” but rather typical Wired: metahyperbole, like hype-squared, a statement that’s so ludicrous as to be offensive.

I wonder just how low the magazine will go? $5 a year? $1? Send me a free iPad if I send them a $15 three-year print subscription? (I might go for that. I might not.)

Samir Husni, “Mr. Magazine,” has written about print magazines underselling their own value. I think his figure was $1/issue–that is, offering subscriptions for that little money, or less, indicates that a magazine’s publisher doesn’t place much value in the magazine.

It’s not a bad figure. Let’s say that going significantly below $1/issue doesn’t inspire confidence. What does that say about $15/24, that is, $0.625 per issue?

Understand: I’m a print magazine kind of guy. I take a bunch of them. I read them pretty much cover to cover (which may be why my to-be-read stack, between two and three months’ worth, is now completely filling the designated basket). I like some variety.

I’m keeping Fast Company (which offered me extensions at $10/year, but it’s a 10x/year “monthly” so that’s $1/issue). Lately, I find that Fast Company is almost as tendentious and assured of the single future as Wired always has been (“GenFlux” as the universal future, my nether regions), but in general it’s a little less zooey. Taking both strikes me as overload.

 

Closing the Digital Frontier

Posted in Media on February 20th, 2012

One reason I’ve said there’s likely to be more activity in this blog in the future (and there has been!) is that I plan to post some pieces that are elements of likely future Cites & Insights composite sections–posted here in their raw form, subject to revision or deletion along the way. Not all of them, by any means, but some. Here’s an example. It’s also an example of something you’re likely to see a lot of in C&I this year and maybe next: Catching up, as I go through two years of tagging–and find that although the cited articles are “outdated,” they still speak to things that are happening now and might be worth commenting on.

So here’s a part of one section, assuming it stays. The title on the section is the same as on this post:

Closing the Digital Frontier

According to Michael Hirschorn’s article of that name, in the July/August 2010 Atlantic Magazine, the “era of the Web browser’s dominance is coming to a close.” Why? Because “things are changing all over again.”

The shift of the digital frontier from the Web, where the browser ruled supreme, to the smart phone, where the app and the pricing plan now hold sway, signals a radical shift from openness to a degree of closed-ness that would have been remarkable even before 1995. In the U.S., there are only three major cell-phone networks, a handful of smart-phone makers, and just one Apple, a company that has spent the entire Internet era fighting the idea of open (as anyone who has tried to move legally purchased digital downloads among devices can attest). As far back as the ’80s, when Apple launched the desktop-publishing revolution, the company has always made the case that the bourgeois comforts of an artfully constructed end-to-end solution, despite its limits, were superior to the freedom and danger of the digital badlands.

So we have one of those “shifty” articles—where we all move from one paradigm to another paradigm, with no room for both, for people who use smartphones, apps and iPads but also notebooks and browsers.

But as I read it, this doesn’t seem to be about the web in general as it is about traditional media and its relationship to the web. Even there, I think the thesis is overstated—and with an odd countergenerational overtone: “or under-30s whelped on free content, the prospect of paying hundreds or thousands of dollars yearly for print, audio, and video (on expensive new devices that require paying AT&T $30 a month) is not going to be an easy sell.” But, Hirschorn says, that won’t stop “the rush to apps” because, especially with Apple as semi-benevolent overlord, “there’s too much potential upside” (and besides, people don’t criticize Apple for behavior that they would assault other companies for—a point with which I’m sympathetic).

I find the article bemusing. We learn that Twitter barely cares about, well, Twitter—that the smartphone version is more fully featured. It’s clearly an “or” situation: Apps can only rise at the expense of the browser. The grand finale? Harking back to the American frontier, Hirschorn concludes:

Now, instead of farmers versus ranchers, we have Apple versus Google. In retrospect, for all the talk of an unencumbered sphere, of a unified planetary soul, the colonization and exploitation of the Web was a foregone conclusion. The only question now is who will own it.

As Sue Kamm has said in another contest, “In the words of the immortal Nero Wolfe, ‘Pfui.’” It doesn’t help to read the byline: Hirschorn runs a TV production company. I suspect, and particularly based on rereading the article, that he views the world in media terms: There are producers and consumers, and that’s just the way it is.

Relatively few comments over the past year, the first of which rushes to Apple’s defense—followed by one that posits that, you know, people can and probably will use both “walled gardens” and the open web. A few items down, we get a reasonably sound comment that begins with this subtle paragraph: “This is absolute rubbish.”

I’ll quote Dale Dietrich’s comment in full (typos and all—and since Dietrich was probably typing on a virtual keyboard, an occasional typo’s forgivable), as I think it speaks to the truth if you’re dealing with something more than corporate media:

The app does NOT diminish the importance of the browser. The app merely extends the web to more devices that it was hitherto inaccessible to. The App, as first popularized on the iPhone, wrested contol of what can be done on mobile devices from big telco to the individual. Like the browser-based web did before it, the app gave control to the end user. The author would do well to consider that all modern smart phones include browsers that are heavily used both independenty by users and by mobile apps that frequently embed the browser within the app. Case in point, I am viewing and responding to this silly article within the Safari browser that is embedded within my iPad’s Twitterific app. Hell, Twitter-based apps INCREASE my viewing of browser-based content by curating the web for me by the trusted folks I follow.

And, a bit later, this from David McGavock:

All of this assumes that the people who are participating in the read-write-create web will walk away and let apps dominate all their interactions. This dichotomy of apps vs. browser seems false to me in light of the fact that both have their strengths and weaknesses. This entire article assumes that the billions of people that are creating their own digital footprints will give it up for paid service. There is an explosion of legal sharing going on here. Are we all going to pack it up and go home because of the apps we use. I think not.

Then there’s a strange comment from “John_LeB” who apparently is aware of something I’m not:

It is true that some information remains free on the Web, but much research-based scholarship definitely does not. With on-line fee-based jobbers such as Taylor & Francis, Elsevier, Blackwell, Springer, etc., research that used to be freely distributed on the Web now carries a subscription fee. All well and good, perhaps; academic researchers are entitled to compensation for their scholarly production—but wait! Access fees rarely trickle down to their producing authors. Their reward lies in the “points” they can embed in their CVs for tenure or promotion. The jobbers are running free with the pecuniary revenue. One unfortunate spin-off is that access to research is foreclosed where it’s needed the most, in the developing world where the contemporary price of a journal article can represent a week’s worth of food. (Food for the stomach, that is.)

Ah, the good old days when research articles were always freely distributed on the web, back before those young upstarts like Elsevier grabbed it all… And that’s the complete comment. The writer’s probably as ignorant of open access as he is of the history of web access to research articles.

Mike Masnick does a pretty fair fisking of Hirschorn’s article in “Another Journalist Seduced By App Madness Predicts The End of the Web,” posted July 1, 2010 at techdirt. I won’t bother to excerpt his commentary: It’s free, and you can go read it yourself, unless you’re reading this on a smartphone that lacks any form of browser (a combination that seems somewhere between unlikely and impossible). Of course, if your only access to e-stuff is through such a smartphone or some truly locked down tablet, then you’re not reading this anyway, are you?

Oddly, in comments on Masnick’s piece, Hirschorn objects that his piece is “largely an attack on Apple’s efforts to curtail that freedom…”—which, if true, means that Hirschorn is an inarticulate writer, since I certainly didn’t read it that way. Even in this response, Hirschorn’s an Only One Future man: “Also clearly and obviously, the rise of mobile computing will result in less non-mobile-computing and the center of power will move from the browser to the smartphone/ipad experience.” Right. And neither smartphones nor tablets have browsers. Now, if Apple had a browser—oh, let’s give it some fanciful name like Safari—that would really change the inevitable future. But that’s as silly as it would be for Amazon to add a browser, say one with an even sillier name like Silk, to its entirely-walled-garden Kindle Fire.

If you do read Masnick’s piece, scroll through at least some of the comments. Hirschorn starts doing a complex “that’s not what I was intending/that’s not what I really wrote” dance that leads me more and more to believe that he really is inarticulate or incoherent. As you probably already know, I’m definitely not one of those who regards traditional journalism and media as irrelevant (as some commenters do)—but neither do I regard them as the whole of the landscape.

Why mention this now, almost two years later? Because we haven’t gone All Apps, All The Time. Because traditional real-world media continues to do better than a lot of digital junkies realize (for example, did’ja know that there are more than 300 million print magazine subscriptions in the US, and that 100 million people in the US still read print newspapers? hmm?). Because the world continues to evolve mostly in “and not or” ways, with more choices complementing one another rather than One Triumphant Paradigm shifting to Another Triumphant Paradigm, with no room for alternatives…and because this sort of “journalism” continues to be prevalent.

Prospectus: An Ongoing Public Library Social Network Scan

Posted in Libraries, Media on January 4th, 2012

I wrote about this six weeks ago in “Dreaming out loud: An ideal ongoing sponsored project.” This is a slightly more fleshed-out version, done after completing the 5,958-library survey and revisiting the first 2,406 libraries. (I’m well into revising the manuscript now, preparing secondary metrics as I go).

Briefly, I believe it would be worthwhile to do an annual nationwide survey of public library presence on social networks, looking at all U.S. public libraries–9,184 of them (based on IMLS figures as reported in Hennen’s American Public Library Ratings (HAPLR)).

The earlier post offers a longer version of what I’ve already done and some other notes; this post goes into a little more detail on possibilities. I would love to see this happen, but I don’t really have the contacts to make that happen. In late January and early February, I’ll be trying to see what’s possible (with your help, I hope). At some point, it may make sense to try the long shot (see “How to Pay” below).

The Baseline

As background for my 2012 ALA Editions book Successful Social Networking in Public Libraries, I looked at all of the public libraries in 25 states (distributed by population) in late summer 2011–and later added the libraries in 13 more states, for a total of 5,958 libraries in 38 states. For the first 25 states (and 2,406 libraries), I revisited four months after the first visit to look at changes in social networking.

The result is two spreadsheets, one of which (LSNALL) would be the baseline for the new project. (The other, LSN25, looks at the four-month changes. It wouldn’t be particularly relevant for the new project.)

LSNALL includes, for each library, the following–based on my own searching, as detailed in the earlier post:

  • Library name and Legal Service Area population as provided by the state library in its spreadsheet, noting that “Library name” is frequently something other than the name the library actually uses. (Only libraries that have an LSA are included, leaving out 7,000-odd branches but also cooperative agencies that aren’t double-counted.)
  • State abbreviation
  • Date on which I checked the library
  • “FB?”–a code indicating whether I found a working Facebook link to a library Facebook page on the website (w), in the first 100 Google results (g), or by searching Facebook itself (f), in that order–or, if none was found, whether I found a community or information Facebook page instead (i) or nothing at all (n).
  • If there is a Facebook page (or group, or non-page account), the number of Likes (or friends).
  • For the most recent and fifth most recent Facebook post from the library itself, a code indicating its currency bucket: d (the day I checked), e (week–within the past seven days including today), f (fortnight), m (month), q (quarter), s (six months), y (year) or z (more than a year). (“e” was chosen to make the buckets directly sortable.)
  • A one-letter code indicating whether I found some signs of interactivity within the “visible” posts (usually 20 to 30): “y” for a non-library comment or a non-spam post from someone other than the library; “l” if I found likes (by someone other than the library!) on posts but no comments; “s” if I found only spam comments (or only spam and likes); and blank if I found none of those.
  • A Twitter code, similar to Facebook except that there are no “i” cases and I use “t” instead of “f” if the Twitter account could only be found within Twitter itself.
  • Followers, following, and tweets, one number each.
  • The same most recent and fifth most recent bucket codes for tweets
  • An interactivity code, usually based on either non-library tweets, retweets, or tweets beginning “@”–I didn’t look as far for these, and don’t regard the results as very meaningful.
  • Comments if needed–sparsely. (E.g., “FB0″ for a few cases where a library Facebook page is apparently the library’s actual page but has no updates, up through FB4 if there aren’t yet five updates, or “FB teen” or the like where there’s no general-purpose FB page but appear to be specialized pages.)
  • Added after the initial scan: “SN?”–a number from 0 to 2 indicating how many of the two possibilities the library had–and “H”–a number from 0 to 9 providing the HAPLR size category (0 being under 1,000, 9 being 500,000 and up), to ease sorting and, as it turns out, reporting.

A derivative spreadsheet, LSN38, leaves out all the rows with SN?=0 (libraries with no findable social network presence) and adds derivative columns for use in the book, such as “F%” (Likes divided by LSA), “T%” (same for Twitter followers), “T/F” (followers divided by likes), “Fr” (followings divided by followers) and “Fmx” and “Tmx”–two-character codes indicating frequency and reach buckets. There are also metrics spreadsheets and pages within these spreadsheets, of course, but the primary LSNALL spreadsheet is the true baseline.

Proposed One-Year Revision

With proper funding in place and possibly better ways to distribute the results, I’d see doing this between June and November 2012:

  • Start a new spreadsheet (linked to the old one for comparative metrics) to include the other 12 states and DC, based on the most recent IMLS dataset  (which would require either acquiring Access or working with a partner, since the other 12 states don’t seem to have downloadable spreadsheets). [Note: I now find that I can open the IMLS dataset within Excel, although I would swear that this wouldn't work when I tried it in August 2011.]
  • Update 1/25/12: The IMLS database includes actual library names, not always the same as those used in the state library spreadsheet columns I was using; I’d use those names.
  • Check each row in the spreadsheet to fill in columns as follows:
  1. Actual library name, as used for a Google search (with the state name added to the library name).
  2. Position of the library’s official website (if one is found) in the result.
  3. Facebook columns as at present, with these changes:
    a. The second “current post” bucket would be based on the 10th most recent post, but normalized to the same meanings (i.e., 2 days, 2 weeks, 2 fortnights, etc.)
    b. The interactivity column would be replaced with a number representing the number of non-library, non-spam comments and posts found within the first 10 library posts, from 0 to whatever. Post-level likes would be ignored.
  4. Twitter columns as at present, with the same “bucket” change as for Facebook and with the “Following” actual number replaced with a code indicating general approach of following (open to modification, but storing the actual number feels like overkill). Unsure whether to modify the interactivity column or simply drop it.
  5. Google+ columns along the same lines as Facebook columns, but with the number for “Added to circles” replacing Likes. (Subject to change.)
  6. Optional, if someone believes it’s worth doing and would pay extra for it: Blogging column, with a number for the number of blogs identified on the library’s homepage, and with a separate spreadsheet identifying those blogs. (This could lead to a five-year update of my Public Library Blogs study. It may be a lot more work than it’s worth. The Public Library Blogs book sold 31 copies, but that was with only my own publicity.)
  7. Optional, and I’m not sure any of these are worthwhile: Columns for MySpace presence, YouTube presence, Flickr presence indicated on homepage.

Later Years

Similar spreadsheet, linked to earlier sheets or pages for analysis, and adding significant new social networks that welcome institutional pages/accounts if such networks appear.

Deliverables

The deliverables would depend heavily on who’s paying for this and what they want. Possibilities:

  • Writeup of results including comparisons to 2011 and metrics similar to those planned for the forthcoming book, distributed as a free PDF. The writeup (and specific writeups) would include not only benchmarks by size of library and state, but also lists of libraries doing particularly well in various metrics relative to their size, to serve as examples for other libraries wanting to improve their social networking.
  • More specific writeups for individual states or for specific library sizes.
  • Possibly the spreadsheet itself for further analysis.

How to Pay

I believe the results would be valuable, since I believe most public libraries can benefit from a social networking presence and it’s clear that most of them are not reaching nearly as many people as they’d probably like to. A variety of benchmarks and examples should help. (My book should help too, combining benchmarks, examples, discussion, advice…)

But it’s way too much work to do for free or on spec. My experiments in self-publishing have taught me that, and have taught me that I can’t really do it based on the hope of selling the results on my own.

I figure $15,000 a year for the whole process, including deliverables (but not including #6 and #7 above). Adding #6 would push that to $20,000; adding #7 is unclear.

That is in some ways small potatoes for most funding agencies, but it would meet my needs.

Possible avenues:

  1. An agency could sponsor this–either a foundation or an agency that already does library research, or, for that matter, an agency that finds it worthwhile. I’d be delighted to work with almost any such agency. The one real exception is one where I can’t imagine they’d want to work with me. (As noted in the earlier post, I’d be delighted to work with OCLC or WebJunction on this, or the Gates Foundation, a library school, a vendor, whoever. I suspect my lack of institutional affiliation is a problem for most funding sources, but I’d love to be proved wrong. Unfortunately, independent research is not highly regarded in this field, as with most other fields.)
  2. A group of state libraries could sponsor it, in which case I’d narrow the research to cover only those states and charge a different fee, something along the lines of $500 + $n per state, where $n is the number of reporting libraries in the state times a constant, probably $1 to $2.
  3. I could find some way to be assured that sales of the report–which I’d prefer to be free–would come close to generating $15,000 in revenue. I don’t see too many pigs flying overhead, and I don’t regard that one as probable.
  4. I could prepare a Kickstarter project, video and all. Would it be accepted by the curators? No idea. Would it stand a chance? Stranger things have happened…

I need help on this.

I’m scheduling this post to appear on January 4, just after most people get back to work. I won’t do anything active beyond this post until the draft of the social networking book is done (around the end of January if all goes well); then, I’d make whatever contacts I can–but I don’t have the contacts I’d like to have. I’d need to have funding lined up by June in order to plot out the survey process, and by May if I was going to attend this year’s ALA Annual Conference. If I can’t work something out by June, I’ll probably turn my attention to other book or writing possibilities and abandon this.

If you think you could help find a home for this, let me know, either in a comment or by email to waltcrawford at gmail dot com.

If you believe the project is worthless, there’s no real need to comment. [If that reaction is based on an assertion that all the public libraries already are on Facebook, you're simply wrong, by several thousand libraries, but never mind...]


Updated 1/7/12: This blog is now receiving so many spam comments–over 130 on some days, even after tightening the comment period–that a response via comment is likely to disappear. So if you can help or are interested, please send me email, waltcrawford at gmail dot com.


This post describes a possible offshoot of the public library social network scan, and a likely thank-you premium if I try to go the Kickstarter route and succeed.


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