Comments on: Texas complete–and a small surprise http://walt.lishost.org/2011/12/texas-complete-and-a-small-surprise/ The library voice of the radical middle. Mon, 20 May 2013 19:18:07 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: walt http://walt.lishost.org/2011/12/texas-complete-and-a-small-surprise/comment-page-1/#comment-74868 walt Sun, 18 Dec 2011 23:00:12 +0000 http://walt.lishost.org/?p=3456#comment-74868 Thanks for the comment.

I wonder whether social network use has grown so much in the past three years that such correlations might be more difficult.

Whether social network activity is marketing as such, or an attempt at actual engagement, is another question…

In any case, I will not be attempting to correlate social network use with other library metrics other than population served; that’s just out of the question for this project. Not that it might not be interesting, but…

]]> By: sharon http://walt.lishost.org/2011/12/texas-complete-and-a-small-surprise/comment-page-1/#comment-74867 sharon Sun, 18 Dec 2011 22:17:34 +0000 http://walt.lishost.org/?p=3456#comment-74867 I analyzed a number of public library websites in CT for my MLS research project a little over 3 years ago. I found that social media activity (Facebook, Twitter, blogs, etc.) tended to track the more traditional activities and measures–budget, reference interactions, FTEs, etc. I realize that the social Web is free, for the most part, but staff time is not free. I wonder if the average age of the staff is a big factor, where younger librarians are more comfortable with social media and in fact consider them as essential a marketing tool as we once considered the Ma Bell handset and the local newspaper.

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