On one hand, it’s one of the great songs from “Once More, with Feeling,” the great all-original musical episode of Buffy, the Vampire Slayer. On the other, it’s an appropriate question for Cites & Insights, where “we” refers to you, the readers, me, the editor/writer/publisher—and unknown sponsors real or imaginary.
All of the issues published this year have been heavy on long essays, light on shorter features. (The January 2011 issue, which has seven relatively short sections, was actually published in December 2010.) In every case, I felt that the long essay was worthwhile, and for most issues, readership in the first two or three months seemed to be solid, indicating that I was reaching an audience. During that time, I was still discussing a possible sponsorship, one that would put C&I’s future on a more even keel.
Two things happened in April 2011. One is that the discussions moved in a different direction, one that apparently will not yield sponsorship for Cites & Insights. The other is that an essay I had high hopes for, and one that was much more timely than is typical for C&I, was downloaded less often than is usual—and was entirely ignored by the online community (that is, neither linked from nor mentioned by bloggers and others).