http://walt.lishost.org/2011/06/how-not-to-offer-coupons-a-cvs-story/ The library voice of the radical middle. Fri, 17 May 2013 17:18:02 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://walt.lishost.org/2011/06/how-not-to-offer-coupons-a-cvs-story/comment-page-1/#comment-64694 Troy Johnson Wed, 22 Jun 2011 04:05:15 +0000 http://walt.lishost.org/?p=3214#comment-64694 In regards to CVS you are correct that they will drive off the smart customers. The problem is that I do not think that the smart customers are the audience they are trying to target. Sure you will walk away (and should) but if ten suckers keep going to CVS because of the 30% sucker coupon then they will do fine. For many businesses in America the business is based on screwing people. If there were more Walts in the world they could not get away with this. Problem is that the smart shopper is the exception not the rule.

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