Experient, ALA, and treating first-class mail as junk

If you’re going to Anaheim and get an envelope from Experient–it’s almost certainly NOT junk mail.

It’s probably your ALA badge and exhibit card.

And you’ll notice that it has $0.59 postage, which junk mail would almost never have.

Yes, I know, I’m as likely as anyone else to discard junk mail unopened–but that gets a little tricky:

  • You should probably open solicitations for credit cards and shred the actual application form–and those tend to show up as first-class mail.
  • Similarly, other very individualized “junk” mail may included pages that you don’t want someone fishing out of your garbage.

One simple rule of thumb is that you should always open first-class mail. Sure, some of it’s still junk, but you’re only out a few seconds to open the envelope and scan the contents. Unless you get a lot more of it than we do, this won’t cost you more than an hour a year, and probably not that much.

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