I’ve been seeing links to Beloit College’s frosh mindset thingie all over the place. I even read the list of 75 elements of why these people aren’t like you and me, all the “always” and “everyone” stuff.
Several of them struck me as a little doubtful (There have only been two presidents! Thus, the incoming class is no more than 14 years old). One, though, struck me as, well,
just. plain. wrong.
“Google has always been a verb.”
Google did not exist until September 1998. Period. Here’s the link.
I find it extremely unlikely that many people used “Google” as a verb before 2000.
So for today’s incoming college students, “always” means “six years, give or take?”
But the list sure does get Beloit a lot of free publicity! Even when it’s (ahem) wrong.
Update: The Chronicle of Higher Education has a “short subject” on the Beloit list in the 9/1/06 print edition, pointing out that they got a number of other things wrong. The response of one of the compilers? “This is not serious in-depth research.” The other says it’s still valuable as a discussion tool–even if it’s dead wrong. (The compilers talked to all of one college-bound student and a “handful” of students already at Beloit.)
Lesson: Never take a marketing gimmick too seriously.