That’s a literal statement, one that Conde Nast would do well to pay attention to.
A couple of days ago, a thick issue of Conde Nast Traveler arrived–one of my favorite travel magazines, but my wife (who suffers from asthma) doesn’t read it partly because the paper/ink combination is a bit odoriferous.
This issue was different: As I unwrapped the wholly pointless resource-wasting plastic bag (not quite wholly pointless: It let Conde Nast bundle in full-sheet ads for other magazines that I have no intention of subscribing to), I nearly gagged: The magazine stunk.
The culprits were predictable: Two full-page perfume ads, with those foldover strips that supposedly release just a hint of the wonderful expensive perfume if you open up the strip.
Except, of course, that what they really do is shove the stink down your throat immediately, making it a whole lot worse if you’re stupid enough to unfold the strip.
I ripped out the two pages and took them out to the garage (and then to recycling). The magazine will eventually return to its normal low level of paper/ink smell. If my wife had opened the magazine, she’d be running for her inhaler.
Bad enough that Macy’s, which we sometimes shop at (for lack of better alternatives, and neither of us will shop at stores that regularly advertise fur coats), has taken to including perfume inserts in their Sunday flyers. Usually, it means that even after removing the insert, I just have to take the whole flyer out of the house; my wife can’t cope with the flyer.
I suspect there are a lot more asthmatics than there used to be, thanks to the chemical saturation we all deal with. Relatively few people around here wear heavy perfumes, fortunately (in 25 cruises, we’ve had one, but just one, case in which my wife had to leave the table during dinner because she couldn’t breathe, thanks to a perfume-soaked woman at an adjacent table). We really don’t need to be assaulted by perfumes in the magazines we buy. If it happens again with Conde Nast Traveler I’ll cancel the magazine, much as I like many of its articles and features. It’s just not worth it.
I wonder about these scent-heavy magazines in public libraries; I assume that “women’s magazines” have a lot more of these stinky ads. Maybe ventilation is enough more aggressive in public libraries that it’s not an issue? (Yes, my wife uses the local public library; no, so far she’s never had a problem there.)